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Selected strategy, visual identity, content, and digital projects for luxury and lifestyle brands.

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Luxury branding agency SUM designed exquisite packaging for Annabel’s, embodying the club’s opulent and exclusive identity. This image showcases SUM’s expertise in high-end branding and marketing strategies, reinforcing Annabel’s prestigious brand im

ANNABEL’S

SABYASACHI

Luxury branding agency SUM created the sophisticated logo for Jimmy Choo, reflecting the brand’s high-end identity. This image emphasizes SUM’s expertise in luxury lifestyle branding and marketing for top-tier clients.

JIMMY CHOO

SUM developed sleek, minimalist packaging for Victoria Beckham, epitomizing modern luxury. This project showcases SUM’s excellence in high-end branding and luxury marketing strategies for premium fashion brands.

VICTORIA BECKHAM

Luxury branding agency SUM created stylish packaging for AllSaints, reflecting the brand’s edgy, contemporary fashion identity. This image highlights SUM’s expertise in luxury brand packaging and high-end marketing.

ALLSAINTS

CERTÉ

ÂME

FABRIC OF SOCIETY

NÔSA

LA PERLA

POGGENPOHL

A computer keyboard with a brown clipboard and a pen on top of it, and a cup of coffee beside.

RIDGE CLUB

MWAZ

KŌRARU

PRO HUNTER

NOUSHELLA

SUM created branding for 24 Cornhill, reflecting prestige and sophistication. This project showcases SUM’s skills in luxury brand identity and high-end marketing.

24 CORNHILL

Explore SUM Design’s successful luxury marketing and advertising campaign for Aspinal. Our agency leveraged strategic branding and innovative marketing techniques to enhance Aspinal’s market presence.

ASPINAL OF LONDON

Luxury branding agency SUM developed marketing strategies for Vitkac, enhancing brand visibility in the luxury market. This project underscores SUM’s excellence in luxury marketing for premium brands.

VITKAC

SUM created vibrant Instagram content for Lisou, driving online engagement. This project highlights SUM’s expertise in luxury digital marketing and web design for fashion brands.

LISOU

Luxury branding agency SUM designed elegant branding for IBC, reflecting a sophisticated corporate identity. This project underscores SUM’s skills in luxury brand identity and high-end marketing.

IBC

SAVANNAH MILLER

Bespoke logo and visual identity for Bloomsbury by SUM, showcasing elegant branding with a refined bohemian touch.

BLOOMSBURY

Bespoke logo and visual identity design for British Fashion Council, featuring luxury branding and marketing elements by SUM Design, a London-based luxury branding agency.

BRITISH FASHION COUNCIL

Bartender pouring Bandida tequila at a luxury cocktail bar, showcasing the brand’s distinctive bottle design and refined bar experience.

BANDIDA

Close-up of a woman lying on a beach wearing Liliana Guerreiro filigree earrings and rings, with natural light and muted tones.

LILIANA GUERREIRO

Portrait from Aashni + Co fashion campaign - luxury retail identity and ecommerce by SUM

AASHNI + CO

SUM produced digital content for Otiumberg, enhancing brand presence in the luxury jewelry market. This project showcases SUM’s expertise in luxury digital marketing and web design.

OTIUMBERG

Luxury branding agency SUM developed exclusive branding for Boujis, emphasizing nightlife luxury. This project highlights SUM’s skills in high-end lifestyle branding and marketing.

BOUJIS

FABRIC OF SOCIETY DIGITAL MARKETING

Portrait of Claudia Schiffer, highlighting luxury branding excellence by SUM, a leading luxury marketing agency.

CLAUDIA SCHIFFER

HADDON

Modern dining space with floor-to-ceiling vertical blinds and sculptural wood furniture, overlaid with the FRAEM logotype.

FRAEM

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