OTIUMBERG

Elevating a Fine & Demi-Fine Jewellery Brand Through Digital Mastery

DIGITAL MARKETING & ADVERTISING

Founded in 2016 by sisters Rosanna and Christie Wollenberg, Otiumberg has quickly become the go-to Fine & Demi-Fine Jewellery Brand for a new generation. With a presence in esteemed retail locations such as Matches Fashion, Alex Eagle Studio, and Tomorrowland Japan, the brand pairs quality and attainability with a distinct aesthetic.

SUM was engaged to amplify Otiumberg's digital presence and translate the brand's unique attributes into measurable online success. A meticulous audit laid the groundwork, identifying key opportunities across SEO, PPC, and social media channels.

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In SEO, SUM's targeted strategy resulted in 1792 keywords ranking on the first page of Google, achieving a 16.7x ROAS and tripling organic traffic.

For paid media, SUM executed finely-tuned PPC campaigns that led to a 7.4x ROAS and a 1350% increase in AdWords revenue.

On the social media landscape, SUM utilised Otiumberg's compelling visual identity to achieve a 350% increase in social ad revenue and a 12% monthly revenue growth. The focus was clear: position the right ads to the right audience.

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RESULTS

16.7x

ROAS FROM SEO

350%

INCREASE IN SOCIAL AD REVENUE

+3x

INCREASE IN SEO TRAFFIC

1350%

INCREASE IN ADWORDS REVENUE

7.4x

ROAS FROM PAID MEDIA

12%

MONTHLY REVENUE INCREASE

* Prelaunch vs Post-launch
3 month period

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