ABOUT

SUM is a London based full-service branding and marketing agency, working with ambitious luxury and lifestyle clients across the globe.

A passion to be different lies at the heart of Sum’s agency model

Let’s start by saying that we are awed by the work produced by many wonderful branding and communications agencies across the globe. Yet it’s no secret that most apply their talents to multiple product categories. In contrast we set out to build a different kind of agency in a much narrower niche.

From the start, 20 years ago, SUM has partnered only with clients who are committed to a making a genuine impression in the worlds of luxury and lifestyle.

This passion led us to build an agency model that provides each client with a full range of services, simplifying the process of sourcing and managing their various branding and marketing needs, and enabling them to concentrate on other aspects of their business.

“At the agency’s core lies a deep understanding of the luxury consumer, and this mindset touches everything we do.”

Jimmy Choo campaign image showcasing a model in luxury footwear. This image exemplifies high-end lifestyle branding, crafted by SUM, a premier luxury branding agency.

SUM provides clients with a broad range of services such as visual identity, brand naming, website development, brand strategy, social media, branded content, and digital marketing.

We also have deep experience is creating deliverables that include campaign shoots, packaging, retail design, creation of branded scents, popups, influencer management, and music creation.

By unifying all branding and marketing assets within a single approach you’ll be a big step closer to making your brand irresistible to its consumer audiences.