La Perla

Adding grace and movement to the La Perla brand through a fully-integrated approach

View the site →
A lit advertising column carrying a La Perla poster under a road bridge, with traffic light trails running past it.
A black and white underwear campaign image, a man in white briefs with the La Perla Underwear wordmark set across the middle.
A woman in pink lingerie standing against a bentwood chair in a window-lit room, with the La Perla wordmark below her.
A portrait seen through misted glass, a woman resting her head against her raised arm.
A black and white portrait of a smiling woman in a black lace bra, her hair falling across her shoulder.
A black and white underwear campaign image, a man in a white long-sleeved top beside the La Perla Underwear wordmark.
A La Perla poster lit in a bus shelter on a city street at night, with traffic light trails alongside it.
Two women in dark lingerie and robes in a window-lit room, with the La Perla wordmark across the frame.
The same lit bus shelter poster at night, framed wider, with the road and the city stretching away behind it.

Related projects

A model in a pleated white skirt holding a large structured tote with rolled handles.

Victoria Beckham

Distilling a celebrity brand into a confident, editorial identity with crisp messaging and restraint.

Âme

Reframing fine jewellery with cultured diamonds and a new, design-first expression of ‘new luxury’.

Claudia Schiffer

Evolving an icon into a designer brand with a warm, editorial campaign language.

Starting a new project?

Tell us more