VICTORIA
BECKHAM
Harnessing the power of celebrity to access the world of luxury
STRATEGY, BRANDING, MARKETING & BRANDED CONTENT
SUM was tasked to help Victoria Beckham’s respected team to create a brand identity and creative direction as well as key seasonal materials.
SUM collaborated to develop and refine internal and external messaging. We created strategy documents, directed seasonal campaigns and produced social initiatives.
The Victoria Beckham fashion brand has developed a distinctive and modern clothing language. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 500 stores across 60 countries.
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