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CONTENT

Building the relationship with the luxury consumer through bespoke content

INTRODUCTION

SUM will help your brand to enter the next phase of its business development through the art of great storytelling, content creation, and audience engagement.

The agency has deep experience in conceptualising and producing unique, compelling content for brands in the luxury, beauty, and fashion industries.

A visually striking image showcasing SUM’s expertise in creating luxury brand content. This image emphasizes the sophisticated aesthetic and attention to detail that Fabric of Society embodies through SUM’s innovative content strategies
A powerful shot from the ÂME jewelry campaign highlighting SUM’s ability to capture the essence of luxury through compelling visual storytelling. This campaign exemplifies SUM’s prowess in high-end lifestyle branding and content creation
An elegant representation of SUM’s work with Fabric of Society, focusing on mono branding. This image reflects the agency’s skill in delivering clean, impactful visuals that resonate with luxury consumers

Film

At SUM, we understand that the moving image drives engagement in powerful ways, and represents a crucial touchpoint for brands seeking to forge an emotional connection with their audiences, raise awareness, and bring ideas to life.

We believe that while video made for fashion and luxury brands should tightly encapsulate the brand messaging and aesthetic, it has an opportunity to embrace the kinds of creative freedom that moving image has to offer.

Photography

SUM has worked on countless projects in creating and managing photographic shoots for its clients’ brands, ranging from advertising campaigns to eCommerce product photography.

For the brands that we work with, the photographers’ teams have never been more critical in helping to create credibility and direction for brands, and we understand that execution is everything. So we focus not only in preparing the right briefing materials, but also in working with the right people.

SUM has worked with photographers at every level and can help guide you through the process of creating content or campaigns at every step of the way.

For eCommerce sites, we work with our clients to ensure that your products are beautifully displayed, easily understood, and are appealing to the luxury consumer.

ÂME Lifestyle Campaign: This photograph captures the essence of ÂME’s luxury lifestyle branding, highlighting their sophisticated and elegant aesthetic. Shot by a top-tier photographer Lachlan Bailey, it embodies ÂME’s commitment to high-end fashion
A striking image from the Fabric of Society campaign, highlighting contemporary fashion with a focus on innovative design and sustainable materials.
An image from the MWAZ campaign, epitomising luxury fashion with a modern twist. The dynamic composition and vibrant colors reflect the brand’s innovative spirit.
Luxury Campaign image by SUM: A beautifully composed photograph that represents a high-end lifestyle campaign, highlighting the meticulous attention to detail and premium quality that SUM brings to every project

Branded Content

Creative content is the key to increasing sales, visibility, and brand awareness.

We prepare content such as newsletters, blog posts, moving image, creative campaigns, and social media initiatives.

SUM also employs the latest digital marketing techniques to push your brand’s content through all channels for an increased ROI, as well as tracking all relevant analytics, including CTR, CPA, CPC, and SEO. We also monitor impressions and conversion rates.

A sophisticated black-and-white portrait showcasing the elegance and minimalism of AME Jewelry. This image reflects AME’s commitment to timeless luxury and high-quality craftsmanship

Animation

Bringing content to life through motion graphics and animation is something we view as a valuable extension of a brand’s visual identity. When used in unexpected and distinctive ways animation can help your brand to reach the next level of consumer engagement and gravitas.

SELECTED PROJECTS