FABRIC OF SOCIETY
Where luxury meets the street
Tell Us About Your Brand
From ecommerce platforms to immersive digital experiences, we create brand systems built to perform - without compromising on aesthetic or intent. Whether launching a new venture or repositioning an established name, we bring strategy and storytelling together to shape a presence that works across every screen.
WHAT MAKES DIGITAL BRANDING WORK
Luxury brands do not need louder design - they need more considered design.
Digital branding is not just how something looks online. It is how it feels to engage with. From identity to interaction, we build digital experiences that reinforce the values of the brand behind them. Elegant. Precise. Memorable.
BUILT FOR BRANDS THAT THINK BEYOND THE TEMPLATE
We work across the foundations of luxury digital branding:
• Digital-first identity systems
Logos, colour systems, and type hierarchies designed to work across every screen.
• UX & content frameworks
From navigation to narrative - structuring sites to reflect how people think, not just what they click.
Brand-led online retail experiences - considered, streamlined, and built to convert.
Campaign microsites, interactive experiences, and product storytelling for the world’s most discerning consumers.
• Art direction for digital
Editorial content, film, stills, and branded environments - all shaped by a cohesive brand story.
WORK THAT SPEAKS FOR ITSELF
PARTNERS IN LUXURY MARKETING
FREQUENTLY ASKED QUESTIONS
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A digital branding agency helps translate your brand into digital experiences—websites, platforms, eCommerce, content, UX and more. At SUM, we combine strategy, design, and platform thinking to ensure your digital presence feels consistent, elegant, and aligned. See how we build from brand identity into digital.
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Digital marketing focuses on performance and acquisition. Digital branding is about long-term structure—identity, clarity, tone of voice, UX, and visual consistency across platforms. It’s the foundation that makes your campaigns more effective. Explore how strategy informs both.
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Strategy, naming, visual identity, UX direction, eCommerce layout, content design, and sometimes production. Every project is shaped to the needs of the brand. For clients launching online stores, we also design custom Shopify storefronts—ensuring the experience reflects the brand and performs well across mobile and desktop. Often this follows our core branding work or supports campaign rollout.
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Traditional branding often focuses on print, packaging, or in-store experience. Digital branding starts with how the brand behaves online—on websites, in product UIs, and across content systems. It’s more architectural and often faster-moving. The two should align—but the thinking is different.
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Yes. We create custom Shopify storefronts—with bespoke layouts, brand-aligned UX, and content frameworks. From homepage to PDP to editorial content, our designs are fully bespoke. This is often paired with campaign or launch strategy.
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We support luxury and premium brands across hospitality, design, wellness, and lifestyle. Clients include Aspinal of London, Banham, and boutique hotels—alongside global names and founder-led ventures. Our role is to elevate the digital presence while preserving brand clarity and nuance.
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Most digital design-only projects take 4–6 weeks. If we’re supporting Shopify setup or build, allow 8–12 weeks. The timeline depends on complexity, platform, and content needs—but we always tailor the process around your goals.
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Yes. We design and build brand-led digital experiences—often in Shopify, but also across custom platforms. Our team handles design, development, QA and creative direction throughout. Whether you are launching a new brand or evolving an existing one, we ensure the digital build reflects the brand in full.
INSIGHTS
Explore our specialist services for luxury brands:
Luxury Branding, Luxury Brand Strategy, Content and Campaigns, Fashion Branding, and Boutique Branding.
