The Ignite Group is a dynamic and respected operator of internationally renowned, award-winning premium bars, clubs and restaurants in the UK and internationally. They approached SUM to create a brand identity, including naming for what has become one of London's most popular boutique nightclubs.Boujis is also part of our wider hospitality branding expertise, where identity extends beyond design into guest experience and service environments.
SUM developed a juxtaposition between the elegance of an art deco interior, and the fun carefree ‘devil may care’ attitude of London’s booming nightlife scene.
We created signage, website, menus, stationery, and the luxurious elements of the brand identity were carried over into the interior design. Our unique approach spoke to the brand’s sophisticated clientele.Since its opening, Boujis has attracted high-profile A-list celebrities and aristocracy and has expanded into several international locations such as Hong Kong and Dubai.
