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HADDON

With its timeless English aesthetic, Haddon is on a mission to democratise luxury interior design.

VIEW THE SITE
haddon.co.uk

BRAND STRATEGY, NAMING, VISUAL IDENTITY, LOGO AND MOTIF, WEBSITE DESIGN & BUILD, DIGITAL MARKETING

Haddon is a new stand-alone homewares brand in the UK, offering beautifully made luxury homewares.

The launch collection includes a broad range of bathroom and home products, including Baths & Basins, Vanities, Brassware, Shower Enclosures, and Accessories.

The brand was created with a clear and powerful mission – to make luxury home design more accessible, without compromising on quality or craftsmanship.

Elegant double sink vanity unit in a soft ivory finish, featuring a marble countertop, polished nickel taps, and open cabinet doors revealing neatly organised shelves with towels, toiletries, and spa essentials.
Minimalist floating vanity with a round marble vessel basin and matte black wall-mounted tap, set against vertical ribbed tiles and framed by a slimline mirror.
Haddon brand monogram in a circular lockup format, featuring a refined serif logo and domain text over a running water background – evoking English heritage and timeless luxury.
Eco-friendly kraft mailer box featuring the Haddon wordmark in British racing green and monogram seal, designed for luxury e-commerce packaging with a focus on provenance and sustainability.
Branded Haddon basin mixer with geometric crosshead taps in polished nickel, set on a honed marble surface – combining heritage design cues with premium British engineering.
Animated monogram logo for Haddon, featuring interlocking serif letterforms on a British racing green background – designed for brand reveals, social teasers, and high-impact digital moments.
Sculptural dark marble basin with bold veining, paired with brushed gold wall-mounted tapware and a minimalist mirror – a refined contrast of natural materials and modern finishes.

To achieve this, the Haddon team needed a luxury branding agency with deep experience in creating high-end, design-led brands that balance aspiration with commercial appeal. Inspired by the elegance of timeless English interiors, each product is carefully designed to reflect both quality and value.

SUM worked in close partnership with the founders from the very beginning, delivering a full-service branding programme. As a specialist in luxury branding, SUM provided strategic and creative leadership across every stage of the brand’s development.

We created the Brand Strategy, developed the Haddon Name, and guided the Trademark Registration process in partnership with a leading London-based intellectual property firm.

Wall-mounted curved vanity in white with marble countertop, flanked by twin ribbed glass sconces and set against fluted grey tiles – a clean, contemporary expression of British bathroom design.
Heritage-inspired exposed thermostatic shower in polished nickel with rainfall head and handheld attachment, mounted on herringbone marble tile – classic design with modern performance.
Elegant bathroom mirror with integrated shelf, flanked by fluted glass wall lights in polished nickel – a refined lighting setup for luxury interiors.
Wall-mounted luxury soap dispenser in polished nickel with white ceramic body – a refined detail for premium bathroom interiors.
Close-up of a luxury shaker-style vanity unit in soft taupe, featuring polished nickel hardware and marble countertop – ideal for premium bathroom interiors.

We then designed the full Visual Identity and built the eCommerce website on the Shopify platform – ensuring a seamless and elevated brand experience across every touchpoint.

Our Digital team continues to support the brand’s growth with a comprehensive digital marketing programme, including SEO, Google Shopping, Digital PR, Paid Social, Email Marketing, and performance Analytics – all tailored to the needs of a luxury brand operating in a competitive online landscape.

Polished nickel towel radiator in a refined interior setting with herringbone marble flooring, panelled walls, and a soft boucle armchair – a timeless bathroom or dressing room feature.
Animated green and white monogram motif for Haddon, forming a repeating geometric pattern used across packaging, digital, and print brand assets to reinforce luxury identity.
Luxury double basin vanity unit with curved marble top and open cabinet doors, showcasing refined craftsmanship and integrated storage solutions for high-end bathroom interiors.

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