CERTÉ

Extraordinary experiences for ultra-high-net-worth travellers

BRAND STRATEGY, NAMING, VISUAL IDENTITY, STORYTELLING, WEBSITE DESIGN & BUILD

Luxury travel is booming, with spending up across all generations, most notably among younger consumers who are placing greater value on experiences than their predecessors.

Interestingly, the aspirations of high-net-worth travellers do not solely relate to staying in the best hotels, or today’s most desirable locations. Instead, they also include unexpected experiences in which authenticity outweighs sheer monetary value.

To achieve this fine balance, the help of experienced travel professionals is needed in enabling the curation of personalised travel plans that showcase the best of any destination, and in leveraging local expertise.

After more than a decade in the luxury lifestyle and travel industry, Katie Cherico decided to take her book of clients - who are primarily, but not solely located in the US -and create a new independent travel consultancy based in New York City.

Katie’s aim is to instil a level of confidence that allows each client to be fully immersed in the destination that’s been selected to fit their travel goals, and to curate inspiring experiences that are both crafted and true to each location.

She aims to deliver the promise through impeccable service, discerning personal taste, expert knowledge, and flawless execution.

Having initially been involved in refining the Brand Strategy, SUM then turned to Naming. We created the Certé brand name as a representation of the certainty of exclusivity and travel success that are delivered to each member, time after time.

Certé’s Visual Identity was then designed in a way that would align it with the needs and attitudes of the brand’s highly discerning clientele.

Lastly, the website was then created as a means of introduction to the brand and its illustrious luxury partners, that includes Kempinski Club 1897, Belmond Bellini Club, Mandarin Oriental Fan Club, Rosewood Elite, and Relais & Chateaux Preferred Partner.