Since the opening of its first store in London in 1996, Jimmy Choo has grown to become a leading luxury shoe specialist. Jimmy Choo has a unique, compelling brand which is globally recognized.
Jimmy Choo approached SUM to deliver a brand identity, packaging and marketing collateral to establish Jimmy Choo as the go-to luxury brand.At its core, this required a considered luxury brand strategy capable of sustaining desirability across international markets.
The resulting brand identity and packaging captured the fashion brand’s unique take on luxury. In less than ten years, Jimmy Choo has created a thriving international luxury brand and has a network encompassing 167 stores in 35 countries.
