BRITISH FASHION COUNCIL

The British Fashion Council (BFC) connects British fashion designers with an international audience, including press and buyers, and brings them to key markets such as LA, New York, Brazil, and Hong Kong.

For its anniversary celebrations, the BFC partnered with SUM, a premier luxury branding agency in London, to create a brand identity and marketing strategy, including materials for the British Fashion Awards, the UK’s annual celebration of industry excellence.

We crafted a bespoke identity across all touchpoints, from signage and menus to stationery and digital platforms, emphasizing the BFC’s importance to industry leaders. Our work as a leading luxury marketing agency in the UK ensured the BFC’s message reached a global audience effectively.