The British Fashion Awards identity in gold on black board, with the Swarovski lockup.

British Fashion Council

Showcasing the Best of British Fashion Design to an International Audience

The British Fashion Council (BFC) connects British fashion designers with an international audience, including press and buyers, and brings them to key markets such as LA, New York, Brazil, and Hong Kong.

For its anniversary celebrations, the BFC partnered with SUM, a premier luxury branding agency in London, to create a brand identity and marketing strategy, including materials for the British Fashion Awards, the UK’s annual celebration of industry excellence.

We crafted a bespoke identity across all touchpoints, from signage and menus to stationery and digital platforms, emphasizing the BFC’s importance to industry leaders. Our work as a leading luxury marketing agency in the UK ensured the BFC’s message reached a global audience effectively.

The Royal Albert Hall laid out for the British Fashion Awards, seen from above.
British Fashion Awards Gala set in raised spot varnish on white board.
The awards programme lying open across two pages of nominees.

24 Cornhill

Balancing monumental heritage with contemporary calm for a landmark City development.

Boujis

Designing a nightlife brand that balanced Deco elegance with a playful, A-list energy.

An Annabel's gift box in teal, printed with red and gold flowers and the name in gold.

Annabel’s

Extending Mayfair’s most storied club into objects of desire through richly crafted, collectible packaging.

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