IBC
Using corporate design to enrich the customer experience
VISUAL IDENTITY, PRINTED COLLATERAL MATERIALS, SOCIAL & DIGITAL
SUM was tasked to create a brand identity and all associated collateral for boutique corporate intelligence experts IBC.
The identity was used to raise brand awareness and elevate the IBC client experience.
The identity was expressed across various touchpoints, including the company’s social channels, advertising, digital marketing, and printed collateral.