The ibc mark in mirrored foil on textured grey paper, under a sweep of light.

Ibc

Using corporate design to enrich the customer experience

SUM was tasked to create a brand identity and all associated collateral for boutique corporate intelligence experts IBC.

The identity was used to raise brand awareness and elevate the IBC client experience.

The identity was expressed across various touchpoints, including the company’s social channels, advertising, digital marketing, and printed collateral.

Two stacks of ibc business cards beside a black folder, on a grey surface.
A phone screen carrying a Samuel Johnson quotation under the heading Clear Vision.
The ibc stationery set, a letterhead and two compliments slips overlapping.
The ibc roundel, an anchor and dolphin device, in grey.
An ibc letterhead on cream paper, lying at an angle.

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