BANHAM
Luxury Lead Generation Campaign
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banham.co.uk
As Banham approaches its centenary in 2026, the brand stands as one of England’s most trusted names in security, protecting homes with locks, alarms, high-security doors and a unique keyholding service, all designed around the particular needs of each individual homeowner. Its customers tend to be upscale homeowners in London and the South East.
As we enter the darker winter months, home security typically becomes more top-of-mind and an interim campaign was required, to maintain visibility and generate leads.
SUM was briefed to develop a creative approach that would reinforce Banham’s reputation for personalised protection, while feeling premium, timeless, and consistent with the brand’s heritage. The creative idea centred on the line ‘Security that’s as individual as you are’, positioning security not only as a product, but a tailored service.
Messaging was crafted to focus on a call-to-action, encouraging homeowners to request a complimentary home security survey, or to visit one of Banham’s showrooms.
Animated campaign visual for Banham’s luxury lead generation campaign, created by SUM to bring the concept of personalised home security to life
In line with the brand’s audience, we aimed to reach high-value households in affluent London neighbourhoods. To achieve this level of geo-targeting, a direct mail component was designed for distribution via The Private Postman in upscale postcodes. These pieces were intended to be compact, elegant and conversion-focused, highlighting Banham’s core products, namely locks, alarms and high-security doors.
In parallel, SUM created a suite of static and dynamic assets for Meta and Google, optimised to capture attention within seconds and drive homeowners to get in touch.
The result was a coordinated tactical campaign that has enabled Banham to remain active and visible at a critical moment, strengthening its presence in the luxury security space while continuing to generate commercial momentum.
