‘BESPOKE’ IN 2025
Simon Woolford Simon Woolford

‘BESPOKE’ IN 2025

How bespoke has shifted from handcrafted exclusivity to purpose-led personalisation - and what this evolution means for luxury brands in 2025. Linked to our work in luxury brand strategy.

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SUM - FROM LONDON TO THE WORLD
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SUM - FROM LONDON TO THE WORLD

From its London offices, SUM. collaborates with its clients to develop, build, and grow their global brands. We have worked with international fashion and luxury brands including Jimmy Choo, La Perla, Âme diamond jewellery, and Victoria Beckham , as well as with London- centric brands such as Allsaints, Bloomsbury, Boujis, and Hackney Walk.

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