BOF TALK WITH FOUNDER SIMON WOOLFORD ABOUT WHY THE FASHION INDUSTRY IS BETTING BIG ON JENNIFER LOPEZ
LONDON, United Kingdom — Jennifer Lopez is in the spotlight right now, but not just because of her Oscar nominations snub.
On Tuesday, just one day after she was passed over in the Academy Awards Best Supporting Actress category for her lauded role in the hit 2019 film Hustlers, the multi-hyphenate known as J.Lo added American denim brand Guess to the roster of labels she is currently fronting. Just days earlier, her Versace campaign hit and last November, US leather goods house Coach announced she’d be the face of its campaign, too. These three brands, which each represent very different corners of the market, are tapping a megawatt celebrity who, at 50-years-old, lands squarely into Generation X. What’s behind her current appeal?