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THE LUXURY BRANDING AND MARKETING AGENCY

SUM is a fully integrated branding and marketing agency collaborating with globally recognised luxury and lifestyle brands and ambitious emerging brands on strategy, visual identity, content, and digital.

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SABYASACHI

Luxury branding agency SUM created stylish packaging for AllSaints, reflecting the brand’s edgy, contemporary fashion identity. This image highlights SUM’s expertise in luxury brand packaging and high-end marketing.

ALLSAINTS

SAVANNAH MILLER

PRO HUNTER

LA PERLA

HADDON

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IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

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THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY
THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY

How brand identity, service and storytelling come together to shape high-end hospitality experiences across hotels, clubs and wellness spaces.

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