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SUM is a fully integrated branding and marketing agency, specialising in luxury brand design and brand development. We collaborate with globally recognised luxury and lifestyle brands, as well as ambitious emerging names across strategy, visual identity, content, and digital.

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SABYASACHI

Translating India’s rich craftsmanship into a global expression of modern luxury.

Luxury branding agency SUM created stylish packaging for AllSaints, reflecting the brand’s edgy, contemporary fashion identity. This image highlights SUM’s expertise in luxury brand packaging and high-end marketing.

ALLSAINTS

Shaping a modern fashion identity where culture, music, and design converge.

SAVANNAH MILLER

Elevating British bridal design with a modern, bohemian sensibility.

PRO HUNTER

Crafting a contemporary luxury watch brand defined by precision, rarity, and character.

LA PERLA

Expressing Italian sensuality through refined storytelling and design.

HADDON

Redefining British luxury through design, craft, and quiet precision.

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Featured
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.

In luxury branding, some brands lead with product quality, while others focus on image and storytelling. This article explores how the most successful names in luxury balance craft and culture to build long-term brand equity and lasting consumer appeal.

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IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

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