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THE LUXURY BRANDING AND MARKETING AGENCY

SUM is a fully integrated branding and marketing agency collaborating with globally recognised luxury and lifestyle brands and ambitious emerging brands on strategy, visual identity, content, and digital.

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SABYASACHI

Luxury branding agency SUM created stylish packaging for AllSaints, reflecting the brand’s edgy, contemporary fashion identity. This image highlights SUM’s expertise in luxury brand packaging and high-end marketing.

ALLSAINTS

SAVANNAH MILLER

PRO HUNTER

LA PERLA

HADDON

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Featured
THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY
THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY

How brand identity, service and storytelling come together to shape high-end hospitality experiences across hotels, clubs and wellness spaces.

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LUXURY IN THE MIDDLE EAST
LUXURY IN THE MIDDLE EAST

Exploring the fast-evolving Gulf luxury market and how global brands can resonate with local audiences across Saudi, UAE and Kuwait.

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