THE LUXURY BRANDING AND MARKETING AGENCY

SUM is a fully integrated branding and marketing agency, specialising in luxury brand design and brand development. We collaborate with globally recognised luxury and lifestyle brands, as well as ambitious emerging names across strategy, visual identity, content, and digital.

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IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

ANNABEL’S

Leveraging the unique brand strength of London’s most elegant private members’ club

SABYASACHI

From India’s leading design house, to international luxury brand

JIMMY CHOO

Using brand design in propelling Jimmy Choo to the status of a global luxury brand

FABRIC OF SOCIETY

Where luxury meets the street

VICTORIA BECKHAM

Harnessing the power of celebrity to access the world of luxury

HADDON

With its timeless English aesthetic, Haddon is on a mission to democratise luxury interior design.

CERTÉ

Extraordinary experiences for ultra-high-net-worth travellers

THE LUXURY BRANDING AND MARKETING AGENCY

SUM is a fully integrated branding and marketing agency, specialising in luxury brand design and brand development. We collaborate with globally recognised luxury and lifestyle brands, as well as ambitious emerging names across strategy, visual identity, content, and digital.

Starting a New Project?

SABYASACHI

ALLSAINTS

SAVANNAH MILLER

PRO HUNTER

LA PERLA

HADDON

Discover More Work

Starting a New Project?