ALLSAINTS

Creating a blend of music and fashion to express a new kind individuality and attitude

SABYASACHI

From India’s leading design house, to international luxury brand

ANNABEL’S

Leveraging the unique brand strength of London’s most elegant private members’ club

JIMMY CHOO

Using brand design in propelling Jimmy Choo to the status of a global luxury brand

FABRIC OF SOCIETY

VICTORIA BECKHAM

Harnessing the power of celebrity to access the world of luxury

LA PERLA

Adding grace and movement to the La Perla brand through a fully-integrated approach

THE FASHION BRANDING & MARKETING AGENCY

SUM will work with your team to strengthen your brand strategy, build a distinctive visual identity, and raise the effectiveness of your digital marketing, social, SEO, and content, through a highly strategic approach.

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FABRIC OF SOCIETY DIGITAL MARKETING

Portrait of Claudia Schiffer, highlighting luxury branding excellence by SUM, a leading luxury marketing agency.

INSIGHTS

Featured

IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY

How brand identity, service and storytelling come together to shape high-end hospitality experiences across hotels, clubs and wellness spaces.

Featured

ACCESSIBLE LUXURY – A NATURAL HOME FOR LAB-GROWN DIAMONDS

Why lab-grown diamonds thrive in accessible luxury but struggle at the top. SUM explores the market dynamics, branding cues, and future opportunities for jewellery brands entering this evolving category.