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SUM Design - Luxury Branding & Marketing Agency
Work
Strategy
Branding
Digital
Content
Insights
About
Contact
SUM Design - Luxury Branding & Marketing Agency
Work
Strategy
Branding
Digital
Content
Insights
About
Contact
Work
Strategy
Branding
Digital
Content
Insights
About
Contact
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS
Simon Woolford 28/05/2025 Simon Woolford 28/05/2025

IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

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LUXURY IN THE MIDDLE EAST
Simon Woolford 22/09/2023 Simon Woolford 22/09/2023

LUXURY IN THE MIDDLE EAST

Exploring the fast-evolving Gulf luxury market, and how a luxury branding agency can help global brands resonate with audiences across Saudi, UAE and Kuwait.

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GENERATIVE AI IN LUXURY. QUANTUM SHIFT, OR REALLY USEFUL TOOL?
Simon Woolford 16/08/2023 Simon Woolford 16/08/2023

GENERATIVE AI IN LUXURY. QUANTUM SHIFT, OR REALLY USEFUL TOOL?

Exploring the tension between AI innovation and human authenticity in luxury. SUM considers how generative AI could support, but not replace, the craftsmanship and storytelling that define true luxury.

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GEN-Z AND THE NEW FACE OF LUXURY
Uncategorized 27/10/2022 Uncategorized 27/10/2022

GEN-Z AND THE NEW FACE OF LUXURY

Discover how Gen Z is redefining luxury fashion. SUM Design explores new expectations, shifting aesthetics, and branding approaches tailored to this evolving luxury consumer.

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