PRO HUNTER

Where luxury and precision meet

DIGITAL MARKETING & ADVERTISING

Pro Hunter, a London-based luxury watch house, has been redefining the concept of luxury since its inception in 2008. With a focus on engineering excellence and meticulous craftsmanship, Pro Hunter offers bespoke, limited-edition Rolex sports watch

Pro Hunter, a London-based luxury watch house, has been redefining the concept of luxury since its inception in 2008.

Pro Hunter approached SUM with a clear objective: to increase visibility, drive traffic, and ultimately, boost sales, through a comprehensive digital marketing strategy. This strategy would need to encompass search engine optimisation (SEO), pay-per-click (PPC) advertising, paid social media marketing, Google Shopping, and the creation of branded content

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SUM initially conducted a thorough audit of Pro Hunter’s website, identifying areas for improvement and implementing a range of on-page and off-page SEO techniques to enhance visibility in search results. To drive paid traffic, SUM set up and managed targeted PPC ad campaigns, using carefully selected keywords and compelling ad copy to attract clicks.

Recognising the visual appeal of Pro Hunter’s products and the potential reach of platforms like Instagram and Facebook, SUM also developed a paid social marketing strategy. This involved creating dynamic content that not only showcased Pro Hunter’s unique timepieces but also told the brand’s rich story.

In addition, SUM created branded animations for Pro Hunter. These animations were designed to captivate viewers while communicating the craftsmanship, attention to detail, and uniqueness that define the Pro Hunter brand.

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The campaign resulted in 1578 keywords ranking on Google, including 126 No. 1 rankings. Organic traffic to the site increased sevenfold, while paid traffic also saw a staggering 687% increase. The social media strategy led to an 11x increase in social reach, a 9x increase in sales from social media, and an 18x return on ad spend from social media. All of this was achieved with an average customer acquisition cost of just £73.46.

SUM’s collaboration with Pro Hunter demonstrates the power of a well-executed digital marketing strategy. By integrating SEO, PPC, paid social, Google Shopping, and branded content, SUM was able to significantly increase Pro Hunter’s digital presence and reach, driving a substantial increase in traffic and sales. Today, under the leadership of Creative Director Nikita Choraria, Pro Hunter continues to innovate, grow, and meet the demands of its discerning collector base.

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RESULTS

+18x

ROAS FROM SOCIAL MEDIA

+11x

ROAS FROM PAID MEDIA

+9x

INCREASE IN SALES FROM SOCIAL MEDIA

687%

INCREASE IN PAID TRAFFIC

+7x

INCREASE IN ORGANIC TRAFFIC

11x

INCREASE IN SOCIAL REACH

* Prelaunch vs Post-launch
3 month period

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