ÂME

Bringing ‘New Luxury’ principles to the world of fine diamond jewellery

STRATEGY, BRANDING, SOCIAL, MARKETING & WEB DESIGN

Founded in 2018, Âme is an unconventional and innovative fine jewellery brand, rooted in diamonds, that sets out to create a new set of rules within the world of luxury.

With design at its heart and ethical values in its soul, the brand only uses cultured Âme-grown diamonds.

SUM was initially tasked to create a brand identity, the launch campaign creative direction, and an eCommerce website. We have since also developed packaging, seasonal messaging, digital advertising, social media and ongoing marketing.