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    <loc>https://sumdesign.co.uk/news/what-defines-a-luxury-brand-today</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>News - WHAT DEFINES A LUXURY BRAND TODAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://sumdesign.co.uk/news/bespoke-luxury-in-2025</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>News - ‘BESPOKE’ IN 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ce49aa0c-951f-4043-917b-6a808699bd59/RidgeClubVisuals_03.jpg</image:loc>
      <image:title>News - ‘BESPOKE’ IN 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/product-or-image-defining-the-optimum-luxury-branding-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
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      <image:title>News - PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY. - Make it stand out</image:title>
      <image:caption>Still life of a pink MEDEA bag with layered chains. Created by SUM as part of the visual identity work for FoS, the image captures the balance between product craft and brand expression.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/in-luxury-branding-a-digital-world-is-elevating-the-physical-to-new-heights</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-03</lastmod>
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      <image:title>News - IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS - Make it stand out</image:title>
      <image:caption>Blurring the lines between digital energy and physical presence - from SUM’s MWAZ shoot, celebrating the crafted in an accelerated world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/what-makes-a-modern-luxury-brand-identity-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689957595020-PJGKPIZDLS87TDUIE5MW/BrandGuidlines_MockUp_02.jpg</image:loc>
      <image:title>News - WHAT MAKES A MODERN LUXURY BRAND IDENTITY WORK</image:title>
      <image:caption>Open brandbook spread showing primary typeface and layout guidelines for ÂME Jewellery, featuring Haggard Nova in a refined, minimalist design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/the-principles-of-branding-in-luxury-hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689948055336-70GT2CBGBK905B3LWNP8/Annabel%27s_Branding_01.jpg</image:loc>
      <image:title>News - THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ce49aa0c-951f-4043-917b-6a808699bd59/RidgeClubVisuals_03.jpg</image:loc>
      <image:title>News - THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a24dfb0-70ec-45d1-b58c-5790da848b63/BoujisSized4.jpg</image:loc>
      <image:title>News - THE PRINCIPLES OF BRANDING IN LUXURY HOSPITALITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/elevating-indian-luxury-to-the-global-stage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>News - ELEVATING INDIAN LUXURY TO THE GLOBAL STAGE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1699635353922-VUYXMH8TF2XHMC1FUD76/Sabyasachi_02.png</image:loc>
      <image:title>News - ELEVATING INDIAN LUXURY TO THE GLOBAL STAGE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1699635353544-GB31BSE8U55MKIC7MRVW/Sabyasachi_01.png</image:loc>
      <image:title>News - ELEVATING INDIAN LUXURY TO THE GLOBAL STAGE</image:title>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-in-the-middle-east</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/89e1e79b-13e2-4706-8cf4-ce7e423cb93a/FoS.png</image:loc>
      <image:title>News - LUXURY IN THE MIDDLE EAST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3378936-8f69-426a-83d8-2044df96b036/Mwaz_.png</image:loc>
      <image:title>News - LUXURY IN THE MIDDLE EAST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/accessible-luxury-a-natural-home-for-lab-grown-diamonds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/56c2c020-dae3-41fb-8a77-1de86b1aeb25/AME_03.jpg</image:loc>
      <image:title>News - ACCESSIBLE LUXURY – A NATURAL HOME FOR LAB-GROWN DIAMONDS - Make it stand out</image:title>
      <image:caption>An image from a recent campaign by SUM for ÂME - a luxury lab grown diamond brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/78604ef5-e8b7-4c93-b825-a2e1c6aa4b5d/Shot_05_108_v4_LR_Resized.jpg</image:loc>
      <image:title>News - ACCESSIBLE LUXURY – A NATURAL HOME FOR LAB-GROWN DIAMONDS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4a421191-ce83-4192-97e2-6d7690c8c5ff/Shot_08_080_v5_LR.png</image:loc>
      <image:title>News - ACCESSIBLE LUXURY – A NATURAL HOME FOR LAB-GROWN DIAMONDS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/why-brand-strategy-still-matters-in-the-digital-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689953480054-KCLE00RG8QPCMG30VJRS/Brandwheel_01%2Bcopy.jpg</image:loc>
      <image:title>News - WHY BRAND STRATEGY STILL MATTERS IN THE DIGITAL AGE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/generative-ai-in-luxury-quantum-shift-or-really-useful-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bd8a88fe-b8fa-447b-8cf3-c8488bf77faa/AI_Test_02.png</image:loc>
      <image:title>News - GENERATIVE AI IN LUXURY. QUANTUM SHIFT, OR REALLY USEFUL TOOL? - Make it stand out</image:title>
      <image:caption>An AI test produced by SUM as part of an ongoing project that explores the relationship between artificial intelligence and luxury fashion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/modern-heritage-how-to-compete-in-a-luxury-market-dominated-by-centenarian-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c131b781-31bd-40cc-bb7a-37d925dabb17/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>News - MODERN HERITAGE. HOW TO COMPETE IN A LUXURY MARKET DOMINATED BY CENTENARIAN BRANDS. - Make it stand out</image:title>
      <image:caption>For Annabel’s packaging, SUM’s underlying concept was to capture the heritage ambiance of the club through a unique design approach that would be appropriate for use across a variety of formats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/643ef367-165a-4315-bc0d-9dd2ca64a5df/Annabel%27s_Branding_01.jpg</image:loc>
      <image:title>News - MODERN HERITAGE. HOW TO COMPETE IN A LUXURY MARKET DOMINATED BY CENTENARIAN BRANDS. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/gen-z-and-the-new-face-of-luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/31a748ab-2dfa-4b4e-8693-7ecd2bd7fd01/1850_IMGN_BP220901_FOS_Mono_Brand_17_087_sRGB_F1.jpg</image:loc>
      <image:title>News - GEN-Z AND THE NEW FACE OF LUXURY - Make it stand out</image:title>
      <image:caption>A recent campaign by SUM featuring Gen Z brands Aries and Feng Chen Wang</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/how-inclusive-is-your-exclusive-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b0d68be7-e0d1-4119-bf1f-c661ca7e13e4/louis-vuitton.jpg</image:loc>
      <image:title>News - HOW INCLUSIVE IS YOU EXCLUSIVE BRAND? - Make it stand out</image:title>
      <image:caption>Louis Vuitton SS21 Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3cf5fd54-9eb0-46fe-a3e4-53a0a3e4b2c2/Inclusive-Exclusive_Luxury_Brand_Positioning.png</image:loc>
      <image:title>News - HOW INCLUSIVE IS YOU EXCLUSIVE BRAND? - Make it stand out</image:title>
      <image:caption>Inclusive/Exclusive Luxury Brand Diagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/craft-and-the-democratisation-of-luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4ed2e971-5e97-403b-8908-496e1b24b3e8/Annabel%27s_Branding_01.jpg</image:loc>
      <image:title>News - CRAFT AND THE DEMOCRATISATION OF LUXURY - Make it stand out</image:title>
      <image:caption>Packaging for Annabel’s created by SUM is inspired by the hand-painted wallpaper designs at the Members Club</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>News - CRAFT AND THE DEMOCRATISATION OF LUXURY - Make it stand out</image:title>
      <image:caption>SUM was briefed by Annabel’s to create a set of designs that would be used in packaging a new collection of products available to the club’s members</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/kraru-circular-packaging-as-brand-statement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f9ccd98b-b149-449a-ae28-ee26e275d00c/Koraru0449.jpg</image:loc>
      <image:title>News - KORARU - CIRCULAR PACKAGING AS BRAND STATEMENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/260b4d21-06e8-42c2-a388-3896c96b3604/Koraru0415.jpg</image:loc>
      <image:title>News - KORARU - CIRCULAR PACKAGING AS BRAND STATEMENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a26f3fd-57bf-4240-92b8-74e7df2a2aba/Koraru0422.jpg</image:loc>
      <image:title>News - KORARU - CIRCULAR PACKAGING AS BRAND STATEMENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/jing-spoke-with-simon-woolford-of-sum-about-baccarats-latest-collaboration-with-pokmon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/31d39264-96f6-46c7-905f-5b3a9a42baad/https---hypebeast.com-image-2021-11-fragment-baccarat-glass-pokemon-001.jpg</image:loc>
      <image:title>News - JING COLLABS &amp;amp; DROPS SPOKE WITH SIMON WOOLFORD OF SUM ABOUT BACCARAT’S LATEST COLLABORATION WITH POKÉMON - Make it stand out</image:title>
      <image:caption>The Pokémon Pikachu Fragment is priced at $25k</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8be683ed-1e44-49c3-8bc1-1ce519d70a33/fragment-baccarat-glass-pokemon-007.jpg</image:loc>
      <image:title>News - JING COLLABS &amp;amp; DROPS SPOKE WITH SIMON WOOLFORD OF SUM ABOUT BACCARAT’S LATEST COLLABORATION WITH POKÉMON - Make it stand out</image:title>
      <image:caption>The $410 Poké Ball</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-with-a-human-touch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/aae85f15-8f12-44de-a2bd-97cb7b9676fb/ezgif.com-gif-maker.jpg</image:loc>
      <image:title>News - LUXURY WITH A HUMAN TOUCH - Make it stand out</image:title>
      <image:caption>The French fashion house Celine cast Noen Eubanks, a Gen Z-er with over seven million followers on TikTok, in its campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b289c4b-fa04-4683-b228-5946bf2ff727/glossier-flagship-new-york-dtc-why-digital-native-luxury-brands-open-physical-retail-stores-luxe-digital.jpg</image:loc>
      <image:title>News - LUXURY WITH A HUMAN TOUCH - Make it stand out</image:title>
      <image:caption>Digital luxury brand Glossier, has created a flagship store in New York that helps the brand engage with its customers and boost sales across channels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-at-the-speed-of-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f59ed951-7a37-4432-abd5-e0f182f046f2/Ame_Structure.jpg</image:loc>
      <image:title>News - LUXURY AT THE SPEED OF CHANGE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/brand-naming-sustainable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5f3ecfef-904b-4310-b8ce-e60be653b4c0/BrandNaming.jpg</image:loc>
      <image:title>News - BRAND NAMING – SUSTAINABLE, BUT NOT IN THE WAY YOU IMAGINE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/sum-deepens-its-relationship-with-its-luxury-kitchen-leader-poggenpohl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9a1a6dfd-ab26-4bcd-aa98-98640c5f0a8e/Wigmore.Miele.BF%2B%289%29.jpg</image:loc>
      <image:title>News - SUM DEEPENS ITS DIGITAL AND SOCIAL RELATIONSHIP WITH LUXURY KITCHEN LEADER POGGENPOHL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9ee5524b-17f2-4b75-a6e9-afe249fe45fa/Chelsea-%2BAL%2BChampagne%2C%2BML%2BStone%2BGrey%2C%2BGraphite%2BAsh%2BWood%2Bdecor%2C%2BFlorim%2BCalacatta%2BGold%2BGloss_2.jpg</image:loc>
      <image:title>News - SUM DEEPENS ITS DIGITAL AND SOCIAL RELATIONSHIP WITH LUXURY KITCHEN LEADER POGGENPOHL - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/jing-spoke-with-simon-woolford-of-sum-about-the-expected-return-of-cultural-institutions-to-the-world-of-fashion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8b454298-4d26-462f-9376-be35d60436f8/fashion-museums-lv21-1240x698.jpg</image:loc>
      <image:title>News - JING SPOKE WITH SIMON WOOLFORD OF SUM ABOUT THE EXPECTED RETURN OF CULTURAL INSTITUTIONS TO THE WORLD OF FASHION - Make it stand out</image:title>
      <image:caption>Louis Vuitton's return to the Louvre for its Fall 2021 presentation signals a larger trend that's seen luxury brands inch ever-so closer to the museum and art spaces. Image: Louis Vuitton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7ed92334-9bb7-4b18-bdcc-73884555a686/fashion-museums-dior21.jpg</image:loc>
      <image:title>News - JING SPOKE WITH SIMON WOOLFORD OF SUM ABOUT THE EXPECTED RETURN OF CULTURAL INSTITUTIONS TO THE WORLD OF FASHION - Make it stand out</image:title>
      <image:caption>Besides hosting Dior’s Fall 2021 runway, Versailles was also the site for “Disturbing Beauty,” a goth-tinged pre-show teaser shot by Fabien Baron. Image: Adrien Dirand / Dior</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/re-awakening-the-senses-through-immersive-interactive-brand-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4158d593-5667-43ea-9d0b-148b3699d69b/https___hypebeast.com_wp-content_blogs.dir_6_files_2019_01_virgil-abloh-louis-vuitton-spring-summer-2019-art-installation-new-york-2.jpg</image:loc>
      <image:title>News - RE-AWAKENING THE SENSES THROUGH IMMERSIVE INTERACTIVE BRAND EXPERIENCES - Make it stand out</image:title>
      <image:caption>Virgil Abloh’s stunning art installations show a psychedelic figure that stands 12 stories above NYC’s 5th avenue giving off a holographic appearance. The installations appeared at several locations including Louis Vuitton‘s New York and Los Angeles locations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bced2a9b-a817-4340-ab27-786bee8bd995/Louis-Vuitton-New-LA-Museum-Is-Straight-Out-Of-A-Wes-Anderson-Movie_%285%29.jpg</image:loc>
      <image:title>News - RE-AWAKENING THE SENSES THROUGH IMMERSIVE INTERACTIVE BRAND EXPERIENCES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-branding-design-for-quiet-luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6d01e25e-c8cd-484e-b37c-8b84759e2370/Miski_Muse.jpg</image:loc>
      <image:title>News - QUIET LUXURY - Make it stand out</image:title>
      <image:caption>Miski Muse Photographed for Âme by Jem Mitchell</image:caption>
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  <url>
    <loc>https://sumdesign.co.uk/news/my-new-luxury-brand-is-sustainable-ethical</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/how-covid-19-is-catalysing-a-new-era-of-luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7c7ee1fb-e124-48a1-a858-2359a81cb73f/New%2BEra%2Bof%2BLuxury.jpg</image:loc>
      <image:title>News - HOW COVID-19 IS CATALYSING A NEW ERA OF LUXURY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-brands-look-back-to-get-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/redefining-london-luxury</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/49529661-08cd-4985-94bf-67b9b87ee892/Shaku_01.jpg</image:loc>
      <image:title>News - REDEFINING LONDON LUXURY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/starting-up-in-a-downturn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/the-circular-economy-cornerstone-of-luxury-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/150c2522-5b08-4ef2-aafc-1a7bc813430c/Mumbai%2BMithi%2BRiver.jpg</image:loc>
      <image:title>News - CIRCULAR ECONOMY – THE NEW CORNERSTONE OF LUXURY BRANDING - Make it stand out</image:title>
      <image:caption>The Mithi river which passes through the heart of Mumbai is in the "highly polluted" category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/dc054847-eec1-4984-98ac-745022210532/Koraru_Brand_Model.jpg</image:loc>
      <image:title>News - CIRCULAR ECONOMY – THE NEW CORNERSTONE OF LUXURY BRANDING - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>News - CIRCULAR ECONOMY – THE NEW CORNERSTONE OF LUXURY BRANDING - Make it stand out</image:title>
      <image:caption>An image from our launch campaign for Kōraru - a new circular swimwear brand</image:caption>
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  </url>
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    <loc>https://sumdesign.co.uk/news/liliana-guerreiro-brand-strategy-and-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/76f5d91b-b93c-48de-bad2-b7fcd13358a3/LilianaGuerrreiro_Ad_04.jpg</image:loc>
      <image:title>News - LILIANA GUERREIRO BRAND STRATEGY &amp;amp; BRAND IDENTITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/baa5a143-f024-4110-bac6-abc9efbea3b1/LillianaGuerreiro_Billboard_08.jpg</image:loc>
      <image:title>News - LILIANA GUERREIRO BRAND STRATEGY &amp;amp; BRAND IDENTITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/how-the-rich-are-shopping-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e6c3bc8-9dee-46f5-83f7-44dc37c2eab0/Wallet.jpg</image:loc>
      <image:title>News - HOW THE RICH ARE SHOPPING RIGHT NOW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/london-fashion-week-will-go-forward-in-june-with-a-new-digital-mens-and-womens-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
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      <image:caption>A look from the Molly Goddard fall 2020 runway at London Fashion Week Photographed by Corey Tenold</image:caption>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/bof-talk-with-founder-simon-woolford-about-why-the-fashion-industry-is-betting-big-on-jennifer-lopez</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/fashion-branding-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/london-branding-agency</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-07-02</lastmod>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/news/luxury-branding-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-18</lastmod>
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  <url>
    <loc>https://sumdesign.co.uk/showcase</loc>
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    <priority>1.0</priority>
    <lastmod>2026-03-18</lastmod>
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  <url>
    <loc>https://sumdesign.co.uk/information</loc>
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    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>Jimmy Choo campaign image showcasing a model in luxury footwear. This image exemplifies high-end lifestyle branding, crafted by SUM, a premier luxury branding agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c92a40b1-36c1-48ee-9415-2405f93b1469/Victoria_Beckham.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>Victoria Beckham branding image, highlighting elegant and sophisticated brand identity. Created by SUM, a leading luxury branding agency specializing in high-end lifestyle brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Nôsa logo – luxury fragrance and fashion identity developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/vitkac</loc>
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    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Vitkac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Vitkac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Vitkac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Vitkac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Vitkac</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7db83641-457c-4d38-a25e-775f0e4f3a42/Vitkac_01.png</image:loc>
      <image:title>Vitkac</image:title>
      <image:caption>A woman with red hair lying on green grass, wearing a pink top, gazing at the camera, with jewelry including a bracelet and earrings visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c1838ace-0946-4ce3-ad25-b50a523aac2c/Vitkac_02.png</image:loc>
      <image:title>Vitkac</image:title>
      <image:caption>A woman sitting on a grassy surface against a reddish-brown background. She is wearing a multicolored knitted sweater, gray jeans, and vibrant, patterned sneakers. She has a confident expression and poses with her knees up and arms resting on her knees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/377f4f2b-f0cc-4bb8-80be-339cde86099e/Vitkac_02.png</image:loc>
      <image:title>Vitkac</image:title>
      <image:caption>A young woman with braided hair wearing a shiny, tan trench coat with large buttons, drawstring waist, and front pockets, posed against a plain light background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/94b2d92b-01a8-49f6-bdab-46d713656a16/Vitkac_01.png</image:loc>
      <image:title>Vitkac</image:title>
      <image:caption>A woman wearing layered beige and brown coats, beige boots, and holding a clutch bag against a light blue background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b4a3e5f1-06a5-4183-88ef-73d8b808807c/Annabel%27s_Branding_3.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand packaging showcasing the intricate and lavish interior design for Annabel’s, enhancing the unboxing experience with a rich, floral pattern that reflects the brand’s opulent identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a82bb469-551f-4397-8aed-ae1f9d6dc884/Nosa.gif</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding design for Nôsa, featuring a sleek and modern logo that exemplifies the brand’s commitment to contemporary elegance and refined identity in the high-end market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ab2d09c3-8c02-4857-a780-ad8a7e354dd3/undefined-high.gif</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand naming - presenting the sophisticated logo of Certé, highlighting SUM’s expertise in creating elegant and timeless branding for premium clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9ca7e939-2ab1-4d46-9d79-d579723c15a7/JimmyChoo_iPhone.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding showcased on Jimmy Choo’s mobile website, highlighting sophisticated design and seamless user experience in high-end fashion marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b6b2edd5-3324-4f79-a3bb-be8b411ca7a4/FashionBranding_Allsaints_10.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding for AllSaints’ sleek and stylish packaging, embodying the brand’s edgy and contemporary fashion identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a26f3fd-57bf-4240-92b8-74e7df2a2aba/Koraru0422.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Koraru Sustainable Packaging: Sum created sustainable packaging for Koraru, a luxury swimwear brand, incorporating recyclable materials and elegant design. This project highlights our commitment to eco-friendly branding solutions in the luxury sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a26f3fd-57bf-4240-92b8-74e7df2a2aba/Koraru0422.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand naming - featuring Koraru’s minimalist and eco-friendly packaging, exemplifying SUM’s commitment to sustainable practices and elegant design in the luxury swimwear industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c502b9fa-c9dd-4be3-813a-c4902757a1a6/FoS_Packaging_01-1.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand packaging for Fabric of Society, focusing on a close-up of the elegant logo on eco-friendly materials, combining luxury with sustainability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ce49aa0c-951f-4043-917b-6a808699bd59/RidgeClubVisuals_03.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand naming - showcasing Ridge Club’s refined logo, illustrating SUM’s skill in developing distinguished and exclusive brand identities for high-end health management services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/63bb8e34-1b85-4361-949d-939aaa152739/01_SM_monogram_wb_slow_1.gif</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A white sheet of paper on a black background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8697e5b5-d7d4-49e2-8423-b2b5e8e263eb/Koraru_Tote.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding design for Koraru’s ‘Circular by Nature’ motif by SUM Design, emphasising the brand’s commitment to sustainability and eco-friendly practices in luxury swimwear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e4796611-dc78-4767-a9c6-763373ea1010/_DSC2419_01+copy.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand packaging featuring the detailed corner design for Annabel’s box, emphasizing meticulous craftsmanship and a lush, immersive brand experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e4eb2b1e-32bb-4ba0-9399-19e9b2deb2c5/AME_02.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding for Âme jewelry campaign image shot by Lachlan Bailey, showcasing SUM’s expertise in branding fine diamond jewelry. Highlighting ethical practices and modern design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a44905b4-f0eb-4552-a62b-925d0797e20c/Fabric_of_Society_1.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury Branding: Luxurious packaging design for Fabric of Society, using recycled and recyclable materials, reflecting the brand’s commitment to sustainability and sophisticated identity in the luxury lifestyle market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d5a3b6ed-3dc0-4e37-8c30-d158e7394054/Fabric_of_Society_Packaging_01.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury brand packaging for Fabric of Society, utilizing recycled and recyclable materials, demonstrating the brand’s dedication to sustainability and sophisticated eco-conscious design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f07cd5bd-1ba7-4f6b-aa76-29b863490a54/LaPerla_01.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury Branding: La Perla’s luxurious lingerie advertisement, prominently displayed, showcasing the brand’s sensual appeal and sophisticated branding in the luxury market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ee25cb1-e09b-4b9d-b484-43b31b8b35fc/IBCLogo-crop.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury branding featuring an intricately engraved logo for IBC, exemplifying precision craftsmanship and premium brand identity in the luxury sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c92a40b1-36c1-48ee-9415-2405f93b1469/Victoria_Beckham.jpeg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Luxury Branding: Sleek, minimalist black packaging for Victoria Beckham, epitomizing modern luxury and high-end branding excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b9f86dae-b7e8-4e4d-a6a7-b5977977824e/Koraru+Billboard</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4d1cc5f7-bc17-4988-a5c1-9051ba68600b/Vitkac_05.png</image:loc>
      <image:title>Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Insights</image:title>
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  </url>
  <url>
    <loc>https://sumdesign.co.uk/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/34a880ab-d0f3-461f-a1a9-b7606ba33bee/JimmyyChoo02.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>An elegant shot of the Jimmy Choo logo, showcasing the iconic luxury branding created by Sum Design. This image highlights the brand’s sophisticated and high-end identity, emphasizing Sum’s expertise in luxury lifestyle branding and marketing strategies for top-tier clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689957316843-QAQNRK2W0HVL2B2CTSNA/AME_JEWLERY_LA__0081.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>Ame Store Interior - Century City, Los Angeles: Explore the stunning interior design of Ame’s Century City store in Los Angeles. Sum’s design features sleek, modern aesthetics with reflective surfaces and innovative lighting, creating an immersive luxury shopping experience. This project exemplifies our expertise in enhancing retail environments to elevate brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f1406e2c-8715-4735-9b5e-2ee342c3c54c/Shot_06_046_v4_LR_Resized.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>Explore another captivating image from the Âme campaign. Sum’s expert branding and design bring Âme’s vision to life, highlighting the brand’s exquisite jewelry with a focus on elegance and style</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689953480054-KCLE00RG8QPCMG30VJRS/Brandwheel_01%2Bcopy.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>SUM’s strategic approach in luxury branding is exemplified in our detailed strategy documents. Our agency’s expertise ensures comprehensive planning and execution for high-end brands. Partner with SUM for strategic excellence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/541baaf7-d30a-412a-9f38-f1462c8c3d9e/MockUp_08.png</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>An impactful ‘above the line’ billboard designed by SUM for MWAZ, demonstrating our capability in creating powerful outdoor advertising for luxury brands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>Luxury brand strategy showcasing Annabel’s exquisitely designed packaging, created by Sum Design. The rich floral patterns and elegant branding exemplify Sum’s expertise in crafting high-end packaging that enhances the luxurious identity of top-tier lifestyle brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/92a73686-6af8-458e-8b31-ecd158d72d9c/AME_Campaign.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>A captivating image from Âme Jewelry’s campaign, highlighting the brand’s refined elegance and modern design. This campaign reflects our ability to create compelling visuals for luxury lifestyle brands, enhancing their market presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/324259ce-4b15-4e0d-9151-75378dd1a9f7/Koraru_Brand_Model.jpg</image:loc>
      <image:title>Strategy</image:title>
      <image:caption>A comprehensive content strategy developed by SUM for Kōraru, detailing the brand’s commitment to sustainability and circular business models. This document outlines key initiatives to promote eco-friendly practices and engage with environmentally conscious consumers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/406fa368-fc38-4176-b94b-febd65cb99f1/ame_instagram_1v2_16x9_w_logo-high.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5dbc0bb7-d81f-488b-8a8d-21a8d5a50ab5/Luxury+Branding+campaign+shot+by+Jem+Mitchell</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-digital-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4bb45d5f-d807-4a9b-b574-d8a8d2ac5756/AME_Social_01.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption>This Instagram post for Âme showcases the brand’s strategic influencer outreach and paid media campaign. By collaborating with influencers, Âme effectively extends its reach, engages target audiences, and enhances brand visibility in the luxury lifestyle market. This approach not only drives online traffic but also fosters genuine connections with potential customers, amplifying Âme’s sophisticated and contemporary jewelry collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/cd1f89c9-d242-411f-9edd-bb939c3e1fc7/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_59.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Poggenpohl Kitchen Drawers: This image showcases the meticulous organization and elegant design of Poggenpohl kitchen drawers. SUM executed content creation to highlight the brand’s dedication to high-quality materials and sophisticated functionality, reinforcing Poggenpohl’s standing in luxury digital marketing for kitchen design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/429b75ad-c927-4b17-b7ed-ee0a7a0c762c/Sabyasachi.gif</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Sabyasachi Mobile E-Commerce: Experience Sabyasachi’s opulent collections through a seamless mobile e-commerce platform. SUM delivers exceptional luxury digital marketing and web design to enhance user experience and drive sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f9aa140c-136f-428c-acd0-b40e022c74fa/Poggenpohl_Social_03.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Poggenpohl Social Media Content: Highlighting the stunning Poggenpohl kitchen designs through engaging social media content. SUM elevates brand visibility with bespoke luxury digital marketing and web design services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9ee87ead-b18e-4591-ad22-fc66d8c58713/Ame_Instagram_MockUp_01-high.gif</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Âme Jewelry Influencer Outreach: SUM crafted an influencer outreach campaign for Âme Jewelry, exemplified by this Instagram post featuring a high-profile influencer. The campaign aimed to enhance brand visibility and engagement, underscoring Âme’s commitment to blending contemporary elegance with personal expression in luxury digital marketing for jewelry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/42978759-0257-4eb6-bf89-0f4feaa221be/Lisou_Social_01.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Lisou Instagram Posts: Discover Lisou’s vibrant fashion collections through our visually engaging Instagram posts. SUM enhances brand presence with luxury digital marketing and web design strategies, driving online engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e3be69e7-9dbb-41f0-b23e-14aadb12dcf8/ticker_tape_composite04-high.gif</image:loc>
      <image:title>Digital</image:title>
      <image:caption>ProHunter Rolex Milgauss Watch: SUM developed striking visual content for ProHunter, emphasizing the brand’s exquisite craftsmanship and innovative design. This image of the Rolex Milgauss watch against a dynamic background underscores ProHunter’s reputation for blending classic luxury with modern aesthetics in luxury digital marketing for the watchmaking industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8b064c6b-3610-49ef-9c8f-f567de05bf48/Poggenpohl_Social.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption>Lisou Instagram Posts: Discover Lisou’s vibrant fashion collections through our visually engaging Instagram posts. SUM enhances brand presence with luxury digital marketing and web design strategies, driving online engagement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/87003778-5f41-4c95-ba6a-ae7059190626/FoS_Home.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>A visually striking image showcasing SUM’s expertise in creating luxury brand content. This image emphasizes the sophisticated aesthetic and attention to detail that Fabric of Society embodies through SUM’s innovative content strategies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/20fada95-95b7-4c5c-97ff-42da47b52d05/09_AME_HEN_45_V3-high.gif</image:loc>
      <image:title>Content</image:title>
      <image:caption>A sophisticated black-and-white portrait showcasing the elegance and minimalism of AME Jewelry. This image reflects AME’s commitment to timeless luxury and high-quality craftsmanship</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/78604ef5-e8b7-4c93-b825-a2e1c6aa4b5d/Shot_05_108_v4_LR_Resized.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>ÂME Lifestyle Campaign: This photograph captures the essence of ÂME’s luxury lifestyle branding, highlighting their sophisticated and elegant aesthetic. Shot by a top-tier photographer Lachlan Bailey, it embodies ÂME’s commitment to high-end fashion and exceptional quality</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7be888a8-ce8e-4e4b-a440-a0e85e50b3fc/AME_Miski_06.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>A powerful shot from the ÂME jewelry campaign highlighting SUM’s ability to capture the essence of luxury through compelling visual storytelling. This campaign exemplifies SUM’s prowess in high-end lifestyle branding and content creation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b3cde0b0-133a-4813-b8c2-ebd292e500e4/1850_IMGN_BP220831_FOS_11_067_SO.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>A striking image from the Fabric of Society campaign, highlighting contemporary fashion with a focus on innovative design and sustainable materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/301ddf10-39d1-4872-8a0b-44e04f3b065c/FOS_Mono_Brand.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>An elegant representation of SUM’s work with Fabric of Society, focusing on mono branding. This image reflects the agency’s skill in delivering clean, impactful visuals that resonate with luxury consumers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/83429ed9-4373-4f00-bfa4-59f9ff4e5b7e/Mwaz_01.png</image:loc>
      <image:title>Content</image:title>
      <image:caption>An image from the MWAZ campaign, epitomising luxury fashion with a modern twist. The dynamic composition and vibrant colors reflect the brand’s innovative spirit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8e57a001-44e3-4dd0-8ce1-572a60370508/Shaku_03.jpg</image:loc>
      <image:title>Content</image:title>
      <image:caption>Luxury Campaign image by SUM: A beautifully composed photograph that represents a high-end lifestyle campaign, highlighting the meticulous attention to detail and premium quality that SUM brings to every project</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/allsaints</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Allsaints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Allsaints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Allsaints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/017fc56c-5e5c-4e37-8107-930f5272be76/LisouCaseStudy_01.jpg</image:loc>
      <image:title>Allsaints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3378936-8f69-426a-83d8-2044df96b036/Mwaz_.png</image:loc>
      <image:title>Allsaints</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b13837d6-a9fd-46a3-9414-6c3011841362/SWING+TAG+1.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>Two dark gray price tags with black strings, one with the word 'ALLSEASONS' printed vertically in black, lying on a white surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/78d7f46d-5249-47e0-9cc8-f9bf7c18dca4/ALL%2BSAINTS%2BLIMITED%2BBOX_TAG.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>White box and smaller envelope from AllSaints Limited on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/57837d3d-d2d3-4f51-968b-b6dfd5d0d8f8/860f636857d8f4ec9008bfe9773bf5317f2ec2b7-1200x1800.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>A large metal building with a graffiti-style mural of a rabbit's head on the front, illuminated at night. The entrance has open sliding doors revealing mannequins dressed in black inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/964242ff-d27e-4af9-b5f6-3d707785ed74/Allsaints_02_port%2BTest.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>Black storage unit with a clock logo and coordinates above, and the text "JACKS PLACE LOT No A" below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/40a65be1-6433-435a-965f-22f6ae2fdcc7/AllsaintsPoster.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>A poster featuring a young person with short dark hair, wearing a black leather jacket and t-shirt, standing against the background of a subway train. The poster has the text 'ALLSAINTS' written at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/89fc0164-4bbd-4e25-9bf7-0b6a275658c8/Allsaints_Iphone_Mockup_3+2.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>Smartphone displaying a fashion app with images of young men and women, a male model sitting on a rooftop with a tank top, and toggle options for women and men.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d935f2cb-a5dd-4fb1-80e3-50679da60de1/SWING+TAG+2.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>Two white clothing tags with black strings on a white background, one marked with the number 125 and the other labeled 'ALLSAINTS LIMITED'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f6f7f3a1-3ab1-42fb-b9f6-0e44a70ae50e/Allsaints03.jpg</image:loc>
      <image:title>Allsaints</image:title>
      <image:caption>Black box with white text that reads 'AllSaints Spitalfields' on top, tied with a black ribbon.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/jimmy-choo-luxury-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Jimmy Choo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Jimmy Choo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Jimmy Choo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/be99f88a-90c3-47dd-bee5-930e0f758f54/JimmyChoo03.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>White box with black band and folded tab, labeled Jimmy Choo London, on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/64046b6c-bb64-49e8-bd9b-21f2ac4f2613/JimmyChoo_04.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>A woman in a strapless black dress walking down stone steps at night, carrying a black handbag, wearing knee-high striped beige and black high-heeled boots, with a stone balustrade in the background. The left side of the image features the text "JIMMY CHOO" in white.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0d858305-39d8-44c0-b180-b3611837feeb/JimmyChoo01.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>Exterior view of a Jimmy Choo storefront with a glass door and illuminated sign above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/19e936bc-997b-48df-a32e-c5b06e194c68/JimmyChoo04.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>White Jimmy Choo shopping bag with black text logo on black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8163937d-f8e0-42d9-b9f7-3a99acaf34f0/JimmyChooiPhone.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>A woman wearing a white satin dress and carrying a white handbag with a chain strap, walking along a stone wall at night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b616d8b1-6dc6-4d4f-b0e7-c87bf220fcdb/JimmyChoo_03.png</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>A woman walking on a Parisian street, near the Eiffel Tower, wearing a black blazer-style dress, pink high heels, and holding a silver handbag, with a background of historic Paris buildings and a cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8f205219-2fbb-459b-b37c-8cbb019c23d1/JillyChoo02.png</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>Blurred reflection of a person taking a photo in a mirror with the text 'JIMMY CHOO LONDON' on the mirror.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9ca7e939-2ab1-4d46-9d79-d579723c15a7/JimmyChoo_iPhone.png</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>An iPhone displaying the Jimmy Choo website featuring bridal shoes and a wedding dress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/be85128b-3fca-4ce2-aca3-d9bc92326a04/JimmyChoo_02+2.jpg</image:loc>
      <image:title>Jimmy Choo</image:title>
      <image:caption>A woman in a black dress and patterned high-heeled boots standing on a city street, holding a white handbag, and a woman in a black dress with a denim jacket draped over her shoulder in front of a building with ornate architecture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/annabels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Annabels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Annabels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Annabels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Annabels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c92a40b1-36c1-48ee-9415-2405f93b1469/Victoria_Beckham.jpeg</image:loc>
      <image:title>Annabels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1bf5fe26-a989-40bd-88d9-1b9aebc14f65/_DSC2413_01+copy.jpg</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Close-up of Annabel’s branded packaging, featuring an intricate floral design with vibrant colors. This luxurious box design underscores Annabel’s attention to detail and commitment to exclusivity, aligning with its status as a prestigious private members’ club in London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4864a602-99da-44ea-8bdc-935fd1db66b5/Annabels_mayfair-1.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Luxurious bar at Annabel’s with a pink-lit marble counter, floral arrangements, and plush bar stools. The interior showcases opulence and sophisticated design, reflecting the elegance of London’s top private members’ club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/beb54303-d85a-464d-af28-bb30eb308f21/Annabel%27s_Branding_01.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Annabel’s luxurious floral branded shopping bag with a gold-embossed logo and red ribbon handles. This elegant packaging design emphasises Annabel’s high-end and exclusive brand identity, reflecting its prestigious status as London’s premier private members’ club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ae021746-372f-47ce-bb72-f18785d2c7e5/annabels-london-martin-brudnizki-habituallychic-032-1024x683.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Luxurious interior of Annabel’s, featuring opulent decor with gold accents, elaborate floral motifs, and elegant table settings. This design showcases Annabel’s reputation as a premier private members’ club in London, highlighting its exclusive and high-end ambiance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/51858511-0ee6-4a84-88ba-d2db643f99a9/Annabel%27s_Branding_-1.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Elegant Annabel’s branded packaging featuring a vibrant floral pattern with a gold-embossed logo. This design exemplifies the high-end, luxurious branding synonymous with Annabel’s, London’s most distinguished private members’ club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b4a3e5f1-06a5-4183-88ef-73d8b808807c/Annabel%27s_Branding_3.jpg</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>The interior of an open Annabel’s gift box featuring a detailed floral design and gold-embossed logo. This luxurious packaging underscores Annabel’s high-end and exclusive brand identity, reflecting its prestigious reputation as London’s premier private members’ club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/83b81eae-5a14-457f-981c-cb12ce1f2232/_DSC2419_01+copy.jpg</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Annabel’s luxury packaging interior, showcasing intricate floral and leaf designs, exudes elegance and exclusivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f6603456-b1cd-4331-aa68-734b90abc257/Annabels_mayfair-2.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>The opulent interior of Annabel’s, featuring an ornate ceiling, lush seating, and a pink marble bar. This luxurious setting exemplifies the sophisticated ambiance and high-end design of London’s most exclusive private members’ club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a56e4767-2692-4c94-ae44-63e911a4f167/Annabels_Branding.png</image:loc>
      <image:title>Annabels</image:title>
      <image:caption>Close-up of Annabel’s luxurious floral branded packaging with gold-embossed logo. This high-end design highlights the attention to detail and exclusivity associated with Annabel’s, London’s premier private members’ club.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/fabricofsociety</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Fabric Of Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Fabric Of Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Fabric Of Society</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2af009f0-d51a-4a14-bbc8-f2eb3861738c/MR1527JM_FABRIC_OF_SOCIETY_SHOT8_140_V1.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with dark skin, wearing a beige ribbed sweater, poses outdoors against a cloudy sky with her arms raised in a dance or expressive gesture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a37ea278-46c2-4907-9397-aedcfbf1f8f2/FoS.gif</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with braided hair standing outdoors in front of green plants and a cloudy blue sky, wearing a light-colored jacket with a repeating black letter pattern, and the words 'FABRIC of SOCIETY' overlaid on the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e4ff724-fee6-4903-a717-cf134ff894de/Fabric_of_Society_1509222054_01+copy.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>Green box with white text reading "FABRIC of SOCIETY" and "Egos" on the side, set against a plain background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/12a8312c-45c3-4762-9edf-0dd92d67cec1/1850_IMGN_BP220831_FOS_02_029_SO.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman wearing a purple cropped shirt and matching shorts, with a neon green handbag on her shoulder, standing with her hands in her pockets against a neutral background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/04fc2555-93b4-41e3-af65-1fc7230c076e/230328_FoS_01_030_04.jpeg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with shoulder-length wavy brown hair wearing a black asymmetrical top and black skirt standing in a desert landscape at sunset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/042237f6-d2f8-4c4e-ab7f-16d3fedb8206/1850_IMGN_BP220831_FOS_08_077_SO.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with shoulder-length black hair wearing a light blue blazer with cut-out details, standing against a dark gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/45d2301d-f677-408f-85a9-1befeda3f851/MR1527JM_FABRIC_OF_SOCIETY_SHOT2_153_V1.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman in a black shirt, plaid green and black jacket, and shorts standing in a grassy field under a partly cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/101b25af-743f-4a7e-91ce-332f508d51a1/FOS_Mono_Brand.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with dark skin and short curly hair stands against a teal wall, wearing a bright orange blazer over a black top with colorful patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4eab5e51-85ea-4246-a73d-aa415af7aff6/1850_IMGN_BP220831_FOS_04_022_SO.jpg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>Woman wearing a matching taupe-colored hooded dress with gathered fabric details, standing with her hand on her hip against a neutral background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e051516-913e-4246-8d6b-59e9f229a00d/230328_FoS_03_126_04.jpeg</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>A woman with reddish-brown hair and bangs wearing a yellow blazer with a cutout at the midsection, standing in front of a desert landscape at sunset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3e7d9b1f-8b17-4c85-b8c8-f77081ac3aef/FoS_Gif_02.gif</image:loc>
      <image:title>Fabric Of Society</image:title>
      <image:caption>Woman wearing a mixed pattern coat over a black hoodie, standing against beige wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/koraru</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Koraru</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Koraru</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Koraru</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Koraru</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Koraru</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/55788d3e-f49e-4df2-a8b1-1b0be40418ff/BAN-SMA-BUR-221_025_RGB_896+x+1086.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>A woman with brown hair and blue eyes wearing a maroon bandeau top and matching skirt, posed against a beige wall, with a shadow cast behind her.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/77588e10-b471-45ae-8a81-6c2726eb5725/Koraru_Social_01.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Screenshots of Instagram profiles. The left profile is named Kōraru, with 457 posts, 176K followers, and 809 following, showing a grid of various photos including ocean waves and portraits. The right profile is the same, displaying a black-and-white photo of a woman in a bikini, with a white heart icon over her chest, indicating a 'like' on a recent post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c8ebab3-0457-4f3a-a1b6-1b38335f5ebe/Koraru_01.png</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>A white card with the word 'Kōaru' in gray letters and a white envelope with a sticker that has a hyphen and a macron, placed in an open box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2fe8db37-8c91-48ad-92e7-b6f5e2bed6c2/Koraru_Website_GreenBG_S.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Multiple website pages displayed with fashion and environmental themes, featuring models in swimwear and casual wear, along with ocean and wave imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/cd72c924-7690-4cff-9390-0f3a892506aa/TRI-SMA-ORA-221_007_RGB_1204+x+770.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Woman in orange bikini lying on her side on a white surface with a neutral background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad8e84f4-ed0e-47a6-8ed2-1f7c37bc9df6/Koraru_Dark_Billboard_8.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Advertisement poster of a woman in beige swimsuit with her arm raised, in a modern, dark indoor space, possibly an airport or metro station.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/324259ce-4b15-4e0d-9151-75378dd1a9f7/Koraru_Brand_Model.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Diagram showing the circular process of Kōraru, a Japanese initiative for sustainability. Contains steps: Treasuring natural beauty with swimwear, being one with the ocean, born in Japan, giving back to nature through the Coral Reef Alliance, adopting circular business models, and regenerating fabrics, forming a cycle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8697e5b5-d7d4-49e2-8423-b2b5e8e263eb/Koraru_Tote.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Circular logo with the words "BY NATIONAL CIRCULAR B" arranged in a circle around a central "10" in black text on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/eba369e2-da6a-49d5-975c-56cf6f264923/BAN-SMA-GRE-221_124_RGB_896+x+1086.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>A woman with dark brown hair and fair skin poses with her arm raised above her head, wearing a beige strapless bikini top with a bow detail and a matching high-waisted bottom, against a plain background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/88deadfa-afb8-4d6f-86f5-5958825de028/Koraru_Webpage.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>A woman in a red dress lying on her side in a minimalistic setting, with text overlay promoting Koraru, a fashion brand featuring circular clothing by nature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3419f081-95d8-483e-8a2b-a3a8458a4b69/Koraru_Logo_2.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Kōaru company logo with website koraru.co on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a26f3fd-57bf-4240-92b8-74e7df2a2aba/Koraru0422.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Open white box labeled 'Kōaru' containing a deck of orange pills and an instruction card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1f3aae92-60b9-4c0e-bfb2-6ec827c44fa7/KoraruBrandbookMockup_HorizontalA5_Brochure_S.jpg</image:loc>
      <image:title>Koraru</image:title>
      <image:caption>Open booklet showing the phrase 'Circular by nature.' on one page and a diagram on the other page titled 'Koraru' with sections describing the brand's characteristics and values.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/mwaz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Mwaz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Mwaz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Mwaz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Mwaz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Mwaz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad4ada2e-490e-4419-ba81-481cb93dcf2e/Mwaz_02.jpg</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A woman with short black hair wearing a black top and metallic jewelry, posing against a pastel rainbow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/83429ed9-4373-4f00-bfa4-59f9ff4e5b7e/Mwaz_01.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A woman with short black hair and earrings wearing a red sleeveless top, standing in a dimly lit parking garage with a serious expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/79792478-535a-4100-a89d-9d960d4eae25/Mwax_03.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A woman in an off-shoulder white dress posing with her head tilted back, black short hair, and wearing a delicate necklace, with abstract orange and pink shapes in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0c649763-ad6a-427b-a635-4ad7cd2ada88/Mwaz_04.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Inside a modern clothing store with a large floral-shaped display and a mannequin wearing a peach-colored gown. Racks with clothing are visible in the background, along with artistic wooden wall decorations and a geometric mirror.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4dd5ff0e-3737-4ad1-b240-53e874fd1e02/Mwaz_05.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Fashion model wearing a strapless white top with zipped front and white cargo pants standing against a blurred, colorful background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bf7860aa-b0d0-4fca-80af-04969442c35a/02-3_tease_1080-high.gif</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Abstract digital art with vertical lines in red, purple, and blue on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fa2235d0-ec65-4c77-88d1-c38ab51825f2/_AMM7662.jpg</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Clothing store interior with racks of white, black, and pink garments, modern decor, and reflective mirrors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b50d29e-6ae5-4e3c-afa4-97ea9afc4f7d/Mwaz_02.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A woman with short dark hair, wearing a black dress with feather-like details, striking a confident pose against a backdrop of blurred orange and blue lights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c0000036-0763-4666-b8a3-2248ade56f39/Muaz_Editorial_1904233978.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A purple high-heeled shoe with a pointed toe and ankle strap, placed on a purple surface with a shadow cast to the right. The insole has a label that reads 'Victoria Beckham.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/65394dc0-6b6f-4e16-b97b-2d697717a3b5/Mwaz_06.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Fashionably dressed woman in a cream coat with black outlining, standing against a blue gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5a106886-f28a-4a4b-99ea-92932291b646/Mwaz_Social%2Bcopy.png</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Multiple smartphones displaying social media profiles, images, and branding related to fashion and culture, featuring a young woman with short black hair, earrings, and fashionable clothing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/89eb743a-90d6-4ac3-9ab0-a0cf6699e4da/Mwaz_10.jpg</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>Nighttime cityscape with tall illuminated office buildings and a large billboard displaying a fashion model in a cream-colored coat, with the text "MWAZ" and "The new home of luxury fashion."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/59c93a46-819b-46ab-9ac7-4e4ca510ce3e/Mwaz_07.jpg</image:loc>
      <image:title>Mwaz</image:title>
      <image:caption>A woman with short black hair wearing a sleeveless black top with metal circle embellishments, a patterned skirt with a slit, and holding a red handbag against a background of colorful streaks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/ame-showcase</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Ame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Ame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Ame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Ame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Ame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Black and white photo of a woman with dark hair, hand on her face, wearing jewelry including rings and earrings, with text overlay that says 'ÂME' and 'ame.jewelry'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a555e8ed-158d-4367-a617-5f7143652f50/AME_JEWLERY_LA__0084.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Modern interior space with reflective surfaces, mirrored walls, and abstract sculptures mounted on thin vertical poles, along with a seating area with white chairs and tables.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/78604ef5-e8b7-4c93-b825-a2e1c6aa4b5d/Shot_05_108_v4_LR_Resized.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Close-up of a young woman with dark hair, resting her chin on her hand, wearing multiple rings and earrings, looking directly at the camera in black and white.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d92045a9-4259-40eb-8b07-737a2bf340ec/AME_JEWLERY_LA__0008-2.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Modern display of jewelry in glass cases on metallic stands in a stylish store with textured wall and decorative light panels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e9909172-5b83-4702-81fd-74e60b411049/05_Ame_Mobile2.png</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Screenshots of a jewelry website displaying women models, a gold ring with black accents, and various jewelry products and categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/899f9102-dbbd-4a15-9d8f-eb5ffeec7de8/AME_Miski_04.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Portrait of a woman with dark hair, wearing a red headscarf, black top, and rings on her fingers, posing with her hand near her face against a neutral background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fed243ea-fdc1-4ef3-9b25-07090f91a003/AME_home_1200_sm1-high.gif</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Black and white photo of a woman with earrings and a necklace on the left, and a close-up of a hand wearing a ring on the right, with the word 'ÂME' overlaid in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/025c0e42-dd5a-4ae5-8e97-671d62f0cf8d/MR1262JM_S25_115_V1.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>A woman with dark hair and minimal makeup resting her chin on her hand, wearing multiple gold rings, and looking directly at the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f2628e3f-64fd-4d0d-9e9e-b7aa86748d61/AME_04.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Close-up of a woman with short hair and freckles, holding her head with both hands, wearing rings on her fingers, in black and white</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/91a8f648-8d19-4c92-97a1-0d2a4b9e92e5/ame_instagram_1v2_16x9_w_logo-high.gif</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Close-up of a woman wearing a white button-up shirt, with part of her face and hair visible. She is resting her hand on her neck, wearing a bracelet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/429be300-ec08-4c99-a662-fe5a15de1d0d/AME_BrandGuidlines_MockUp_02.jpg</image:loc>
      <image:title>Ame</image:title>
      <image:caption>Open and closed branding guidelines books with text 'ÂME' on the cover of the closed book, placed on a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/95351d86-150d-43ae-a4ab-ebae293912b4/01_Ame_Home_1600.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/boujis-luxury-brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Boujis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Boujis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Boujis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Boujis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Boujis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b65c12b0-6cb8-4028-8276-4a14f847cc81/20121012_bouji_0060.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>Interior of a dimly lit bar or lounge with plush chairs, chandeliers, dark wood paneling, and neon lighting effects in red and blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a24dfb0-70ec-45d1-b58c-5790da848b63/BoujisSized4.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>The word 'bäjä' written in a stylized font on a light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7540284b-55a5-4d67-a1e7-68dcb2b2182d/BoujisSized7.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>Close-up of a black surface with the word 'boulis' embossed in lowercase letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/618e1b36-9492-4bae-9031-cadbd470b8c5/BoujisSized3.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>Interior of a modern, dimly lit lounge or bar with blue seating and geometric LED ceiling lights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/49ca50f1-0486-4e2c-bdb4-0ce602772e72/Boujis_05.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>Close-up of a black box with the brand name 'sijia' printed in light-colored letters on the bottom left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/139fed02-6fa4-40ab-919f-e866351ebb5d/BoujisSized5.jpg</image:loc>
      <image:title>Boujis</image:title>
      <image:caption>A collection of minimalist business cards and rectangular papers in pastel pink, cream, and teal, arranged on a dark gray background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/la-perla-showcase</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>La Perla</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>La Perla</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>La Perla</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>La Perla</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/67cbc438-b6d6-409f-9108-101d034073c8/CLAUDIA+SCHIFFER.png</image:loc>
      <image:title>La Perla</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fc023139-6536-45a7-a193-05ec280dd010/LaPerla_03.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>A woman in pink lingerie standing with her back against a vintage chair in a softly lit room, with a window in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>Two women in black lingerie sitting on a ballet barre in a dance studio, facing away from the camera, with sunlight coming through large windows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/da28c2f3-49ac-4c52-b3ab-b2e17d8ebcdb/LaPerlaFW15_02.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>A woman with dark hair and light skin looking into a mirror through a foggy or misted glass, with her hand resting on her forehead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/63882c14-3810-40d9-99e8-f7911cf9e7e6/LaPerlaMain.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>A woman smiling, wearing black lace lingerie, with long hair flowing over her shoulder, in black and white photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ead7a55-3226-474c-beca-328ef3107ae9/LaPerlaMan_05.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>Black and white advertisement featuring a shirtless man wearing white underwear from La Perla, with the brand name prominently displayed across the middle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/65b56fca-a6a1-4cd5-8982-3c48afd8dac5/LaPerlaMan_04.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>Black and white advertisement featuring a man in white underwear and a long-sleeve shirt, with text "LA PERLA UNDERWEAR" and a website URL "laperla.com" on the right side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4bee3246-3f69-4ff3-8933-797f38edebde/LaPerla_02%2Bcopy.jpg</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>A woman with dark hair, lying on her side, resting her head on her knee, and looking at the camera. She is near a window with sunlight coming through. A second woman stands nearby, with one hand on her hip, wearing a dark top and shorts, with her face not visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bcbb3a32-e8d7-449c-88c5-c28405e39715/La%2BPerla%2BMovie-high.gif</image:loc>
      <image:title>La Perla</image:title>
      <image:caption>A woman with dark hair tied back, wearing a black tank top, is looking downward with a soft, contemplative expression in a softly lit room with a window in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/victoria-beckham-showcase</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Victoria Beckham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Victoria Beckham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Victoria Beckham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/67cbc438-b6d6-409f-9108-101d034073c8/CLAUDIA+SCHIFFER.png</image:loc>
      <image:title>Victoria Beckham</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/af570f3f-b668-4928-b1a0-9a53248f3626/Victoria-Beckham-Eyewear-Spring-Summer-2018-Campaign65836.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>Woman with short brown hair wearing yellow-tinted glasses, black blazer with a patterned lapel, and gold earrings, standing in a room with ornate white decor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8bb29b03-5fc6-4c7e-b2e6-16ee71ff49b4/VB_Accessories8-1.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>Black crocodile-patterned leather clutch purse with a gold chain strap, placed against white geometric backgrounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3befdcb-4fef-4c6f-be67-6c6d11e93177/VB_04.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>Black hardcover notebook on gray background with 'Victoria Beckham' written at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/772c0b63-b106-4287-924d-7637245572dc/VB20.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>White booklet titled 'VICTORIA BECKHAM Accessories' on gray surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f2d223c3-74a2-49ce-b961-df977be57aa2/VB_01.png</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>Open magazine featuring a photo of a woman with blonde hair, wearing sunglasses, lying with her head and arm underneath a chair. The left page has the title 'Victoria Beckham' and the bottom shows the name 'Harvey Nichols'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/477be1ec-77e9-4fae-bd5a-3dd63ce9e37f/Victoria-Beckham-Eyewear-Spring-Summer-2018-Campaign71001.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>A woman with shoulder-length wavy brown hair wearing large, tortoiseshell glasses, green geometric earrings, and a peach-colored checkered blouse with a red collar standing in front of a carved stone relief.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/661472df-5535-4e17-826c-16c309a383e9/VB_07.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>Open magazine showing two photos of a young woman with long brown hair wearing sunglasses and a white shirt against a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2fa757c9-d4fb-4628-b4aa-94903eacda0e/VBAccessories_01.jpg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>A black leather handbag placed on a white geometric and spherical display with shadow effects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a72115da-9053-44ac-b1a6-73674e0d899f/victoria-beckham-duffle-bag-buckle.jpeg</image:loc>
      <image:title>Victoria Beckham</image:title>
      <image:caption>A close-up of a black leather bag or briefcase with a metal clasp engraved with the name 'Victoria Beckham'.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/ridgeclub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Ridge Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Ridge Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Ridge Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e25c3776-e8d5-43f9-9a3b-2c99fa075822/Cornhill01.png</image:loc>
      <image:title>Ridge Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ee25cb1-e09b-4b9d-b484-43b31b8b35fc/IBCLogo-crop.png</image:loc>
      <image:title>Ridge Club</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ce49aa0c-951f-4043-917b-6a808699bd59/RidgeClubVisuals_03.jpg</image:loc>
      <image:title>Ridge Club</image:title>
      <image:caption>Ridge Club Montreux logo – full brand identity and luxury positioning created by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c72d2ea0-1632-4a7e-a871-d30a8b36f4f6/RidgeClubVisuals_02.jpg</image:loc>
      <image:title>Ridge Club</image:title>
      <image:caption>Ridge Club brand mark over Swiss alpine landscape – brand identity and luxury positioning by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/af297789-169a-4d4d-b631-e696935e0b58/RidgeClubVisuals_05.jpg</image:loc>
      <image:title>Ridge Club</image:title>
      <image:caption>Ridge Club Swiss supplement branding – packaging design and visual identity by SUM Design for premium health and wellness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/04355305-315a-4e02-ac14-8a305fefe285/undefined-high.gif</image:loc>
      <image:title>Ridge Club</image:title>
      <image:caption>Ridge Club website design by SUM Design – luxury health management brand with bespoke digital experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/lisou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Lisou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Lisou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Lisou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Lisou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Lisou</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/007d2d74-aaa0-4743-9c80-d0701b2c632a/Lisou_Port_03.jpg</image:loc>
      <image:title>Lisou</image:title>
      <image:caption>A woman with short curly hair wearing a heart-patterned jacket, posing confidently with hands on her hips, in black and white photography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/231d5c2b-0356-4bad-a39d-0b260d28c215/LisouCaseStudy_04.jpg</image:loc>
      <image:title>Lisou</image:title>
      <image:caption>A woman with dark skin and short hair, wearing a matching blue pajama set with white hearts, is sitting cross-legged against a light blue background, resting her head on her right hand and looking contemplative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9c569043-6817-44e1-8756-13bf6c4452f0/Lisou_Port_02-1.jpg</image:loc>
      <image:title>Lisou</image:title>
      <image:caption>A woman with dark skin in a matching blue pajama set with white heart patterns, sitting on a white surface against a blue background, wearing metallic silver high-heeled sandals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1e1d959d-6ac6-401b-9623-1641aa3f98f6/Lisou_Social_01.jpg</image:loc>
      <image:title>Lisou</image:title>
      <image:caption>Multiple screenshots of Instagram posts featuring women wearing colorful outfits and talking about fashion and brand promotions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/81d41b99-aba1-46f9-bc10-6e9ab5ee9828/LisouCaseStudy_01.jpg</image:loc>
      <image:title>Lisou</image:title>
      <image:caption>A woman with dark skin and short hair stands behind a tall cactus and vibrant orange and blue flowers, wearing a patterned red shirt with a collar, against a plain light-colored wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/poggenpohl-digital-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Poggenpohl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e25c3776-e8d5-43f9-9a3b-2c99fa075822/Cornhill01.png</image:loc>
      <image:title>Poggenpohl</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1e67bf94-0079-4c86-9157-6cd8f2daca0e/Poggenpohl_SocialMedia_Collection2021_VariationsOnWhite1_74.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Modern kitchen with white cabinets, black sink, and a black faucet. On the countertop, there is a textured, round loaf of bread. In the background, a recessed shelf holds a paper bag and a large decorative vase or sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7726ac95-9367-4bae-bcc7-a9a9668fa0f1/Poggenpohl_Social_02%2B%281%29.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Collage of three interior design photos from Instagram posts, showcasing modern kitchens and dining areas with sleek, contemporary decor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad2c7f56-d778-4254-b6a2-2e106c887561/Poggenpohl_Social_03.gif</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Screenshots of two Instagram posts showing modern kitchens with sleek, minimalist designs. The left post features a white kitchen with a marble island and white bar stools, while the right post shows a dark kitchen with black marble countertops and a black wall with horizontal paneling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/cc4941d0-1c7d-4727-8dc2-9676542ea926/Poggenpohl_SocialMedia_Collection2021_GreenAlchemy_20.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>A kitchen scene with a green cutting board, a knife, a spoon with seeds, and a pomegranate cut into pieces, on a table with a branch and leaves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/15d10b1f-268c-4ace-b3b7-5126a4c26ec2/Poggenpohl_SocialMedia_Collection2021_TamedNature_65.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Yellow lemon with green leaves on a blue countertop, reflected in the surface, with a blue tiled wall and kitchen faucet in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/19e62a8f-dfc3-46dc-b9e8-4c0cb0244c4b/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_52.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>A marble sink and countertop with several red and purple decorative stones, water droplets, and reflections on the surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8cea2205-d889-4ffa-906f-5a250ad843f3/Poggenpohl_SocialMedia_Collection2021_PalazzoSouvenirs_37.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Open kitchen drawer with utensils, and organized compartments containing vegetables like tomatoes, garlic, artichokes, and leafy greens, set in a black marble countertop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8f73a079-6fcc-48fd-9fb2-b2fced07835f/Poggenpohl_Social_01.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>A modern, white kitchen with a large island, bar stools, and built-in appliances, featuring a flower in a white pot on the counter. A separate inset shows a color version of the kitchen with black oven doors, gold fixtures, and a white flower centerpiece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3d9b0806-911d-48b4-8079-d38fe7bf3536/Poggenpohl_SocialMedia_Collection2021_VariationsOnWhite2_89.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Broken black glass bottles and shattered glass on a white countertop with a single white flower in one of the bottles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b6f15ba0-2232-438e-9bcc-20ec1a6a4528/Poggenpohl_SocialMedia_Collection2021_PalazzoSouvenirs_33.jpg</image:loc>
      <image:title>Poggenpohl</image:title>
      <image:caption>Black marble kitchen cabinet with a lemon, a cutting board, and a knife on top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/pro-hunter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Pro Hunter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Pro Hunter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Pro Hunter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Pro Hunter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/56c2c020-dae3-41fb-8a77-1de86b1aeb25/AME_03.jpg</image:loc>
      <image:title>Pro Hunter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad8264cf-ad0d-49b7-8c36-07a9ade326f7/seadweller_face.jpeg</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>A close-up photo of a Rolex Submariner watch with a black dial, stainless steel bracelet, and rotating bezel, in a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f2f9ba01-10dc-41da-b67b-6d5a131fa5d0/ProHunter-scaled-1.png</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>Close-up of a black Rolex watch face with white and silver markings, displaying the time, chronograph dials, and tachymeter scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f438062c-d865-48cc-b62f-8bac78f6ba44/Prohunter-03Ksq.png</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>A close-up of a black Rolex Submariner watch with a black bezel and black dial, featuring white hour markers and hands, and red text indicating its model and water resistance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e3be69e7-9dbb-41f0-b23e-14aadb12dcf8/ticker_tape_composite04-high.gif</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>Black Rolex wristwatch with green glow on a textured green honeycomb background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Pro Hunter</image:title>
      <image:caption>Close-up of a black wristwatch with the hands pointing to around 12:30.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/65d5907a-bc3e-408c-af0f-76f125babaf0/Prohunter-02Ksq.png</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>Close-up of a luxury wristwatch with a black dial, silver bezel, and brushed metal bracelet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e79ea9a3-4dd4-481f-b32e-bd1ef255fa4d/submilstr2.png</image:loc>
      <image:title>Pro Hunter</image:title>
      <image:caption>Close-up of a black Rolex Submariner Pro Hunter watch with a black strap on a black background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1bece096-2813-44db-bff5-4bf63bfd8717/MR1527JM_FABRIC_OF_SOCIETY_SHOT8_080_V1.jpg</image:loc>
      <image:title>Contact</image:title>
      <image:caption>A striking portrait from the Fabric of Society campaign, capturing the essence of modern luxury and sophistication. This campaign shot showcases the innovative designs and sustainable materials that define the brand’s commitment to eco-friendly fashion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6d01e25e-c8cd-484e-b37c-8b84759e2370/Miski_Muse.jpg</image:loc>
      <image:title>Contact</image:title>
      <image:caption>A dynamic image from the Ame influencer campaign, highlighting the brand’s chic jewelry collection. This campaign leverages the power of influencer outreach to connect with a broader audience, enhancing Ame’s presence in the luxury lifestyle market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/sum-luxury-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Naming and brand architecture for Nôsa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Branding – A Luxury Branding &amp; Marketing Agency</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e68dd29f-bc88-45ac-8d3b-752526550ccb/Annabel%27s_Branding_03.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689956550965-S56T5NEAZ5E84RU3UBPK/LuxuryAgency_VB_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8d25aa8d-381f-4f36-8f78-fb17f5f7dd5f/Allsaints.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-marketing-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Nôsa logo – luxury fragrance and fashion identity developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Marketing Agency - Brand-Led Marketing for Luxury Brands</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/fashion-branding-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Fashion Branding Agency</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689956550965-S56T5NEAZ5E84RU3UBPK/LuxuryAgency_VB_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8d25aa8d-381f-4f36-8f78-fb17f5f7dd5f/Allsaints.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/otiumberg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Otiumberg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Otiumberg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Otiumberg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Otiumberg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Otiumberg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d53e1835-ef28-4773-b7d1-b734b50562f1/Otiumberg_06.png</image:loc>
      <image:title>Otiumberg</image:title>
      <image:caption>A woman with short brown hair and gray eyes holding her hands on her head, wearing a black turtleneck sweater and small hoop earrings, looking into the camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a383187-69c5-422b-b581-974e6b18a563/Otiumberg_07.png</image:loc>
      <image:title>Otiumberg</image:title>
      <image:caption>Profile of an older woman with blonde hair tied back, wearing multiple earrings, resting her chin on her hand against a brown background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fd2ec584-2877-4420-9cc0-d9e642de6265/Otiumberg_08.png</image:loc>
      <image:title>Otiumberg</image:title>
      <image:caption>Silver mannequin head earring display with six gold hoop earrings against light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/94fdb8ab-2bdf-42ea-b6d4-a3aa97c18821/Otiumberg_05.png</image:loc>
      <image:title>Otiumberg</image:title>
      <image:caption>Close-up of a woman with light skin, brown hair, wearing gold hoop earrings and a gold necklace.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/sabyasachi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Sabyasachi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Sabyasachi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Sabyasachi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Sabyasachi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Sabyasachi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3b7b1d50-625f-4119-8730-8ef6b74bf530/D230425-136-036_1920x%402x+Large.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>A woman with dark hair pulled back, wearing a cream-colored button-up shirt with floral patterns, black pants with a belt featuring a lion buckle, and earrings, standing in a corridor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>Close-up of a woman wearing pearl and diamond jewelry, with earrings and a necklace, looking slightly upward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/60ec3f1d-5e4b-4834-afcf-f4746d9b4ef3/Sabyasachi_02.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>Two women standing closely outdoors, one with long black hair wearing a beige dress and necklace, the other with tattoos, wearing a straw hat with a black and green band, sunglasses, and a yellow dress with thin straps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7c767d3e-0896-4ba8-a9e9-0d9d8d93122c/Sabyasachi.gif</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>A blank white background with a faint shadow of a person holding a camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ac24ed18-668d-405f-a387-a2bd21398310/Sabyasachi_01.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>Close-up of a woman with short, curly black hair wearing pink-tinted round sunglasses, pearl earrings, and a red fuzzy sweater with a gold button.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7514553b-bb5c-40f7-91e9-44963a46a6e9/undefined-high.gif</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>Mobile screen displaying Sabyasachi's collaboration with H&amp;M featuring four women walking outdoors during sunset, with one woman in the center wearing a long floral dress.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/df19ae30-309e-4d0d-9553-af08e2262216/D230210-70-069_37601b3b-fddc-48bd-b49a-0c2ee0b43534_1920x%402x+Large.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>A woman wearing an elaborate headdress decorated with pink flowers and ornate jewelry, with makeup and painted hands in red, touching her face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f7501652-8d56-40bc-b1de-b83733ab216e/D230607-8-012_9d2cc104-1c60-4918-a170-157bc9ef7b27_1920x%402x+Large.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>A woman wearing a beige dress with a bold statement necklace made of various colorful gemstones and gold accents, sitting on a wooden chair with a patterned backrest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/66ae491c-9861-43f1-b823-c4cf7bc3d9b8/Sabyasachi_03.png</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>A model standing in a bright white room, wearing a rust-colored coat over a floral blouse with a large pink and beige flower pattern, and beige high-waisted trousers. The model has short hair and an expressionless face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1e7193dc-6425-47f8-bdbc-6090fa1a5810/D_13A8741_89808297-5b98-4817-a73f-22540d7869be_1920x%402x+Large.jpeg</image:loc>
      <image:title>Sabyasachi</image:title>
      <image:caption>Man wearing a red turban with yellow floral pattern, sunglasses, black Nehru jacket over floral shirt, and carrying a black purse with a gold panther emblem, standing against a pink wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/nosa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Nosa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Nosa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Nosa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e25c3776-e8d5-43f9-9a3b-2c99fa075822/Cornhill01.png</image:loc>
      <image:title>Nosa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/afff6db1-4d2e-4842-b69e-3ca05f70a99e/SavannahMiller_Ad-Shot_05_022_1.png</image:loc>
      <image:title>Nosa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e6775624-dac4-41c2-b098-581fa3f38a40/stone-resin-wall-hung-countertop-basin-shelf-1000mm-wide-matte-polished-white-p119206-245889_image.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Modern bathroom vanity with two white vessel sinks and gold fixtures, above a white floating shelf, with a small round table holding two brown bottles and folded towels nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/29c43a89-a5ea-47c6-a020-0f14fcff9964/1702585415-19366400.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Modern bathroom vanity with two rectangular vessel sinks, a large rectangular mirror with a gold frame, and wall-mounted gold faucets and handles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9991a5fa-f6c7-4b76-96fa-28ab9f839ebe/retina-1706519462-13987400.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Bathroom sink with a gold faucet, two brown bottles of soap or lotion, a large mirror, and beige cabinetry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e705c542-73bd-4e82-87c7-d01333521708/Nosa.gif</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>The image is blurred and indistinct, making it difficult to identify any specific objects or details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ef10ecc7-f75e-4861-84db-7ccd703b1087/1702585547-90874900.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Minimalist bathroom with a walk-in shower featuring black fixtures, a floating white vanity with black hardware, a mirror, and a towel rack on the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fc522c42-362a-4f4f-b4c1-220640626971/NOSA_Perspective_View.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Silver delivery van with the word 'Nôsa' on the side in white letters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f61d6866-d321-4db4-8187-b01f52cfa890/retina-1706519468-47641200.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Modern bathroom sink with black faucet and wall-mounted controls, beige countertop, and bottles of toiletries nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/eb5ad25a-0983-4f7e-8833-7234d15fb6a0/faro-matte-black-back-to-wall-rimless-toilet-with-matte-black-flush-plate-p120930-245937_image.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Modern black toilet with a toilet paper roll on the wall and a toilet brush on the floor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5cf4d1f8-646f-4872-9a74-addb9e8e9562/retina-1705584580-39741800.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Close-up of a modern bathtub faucet with a handheld showerhead attached, mounted on a textured beige wall with decorative molding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e3e3cea-f0a9-4cd0-bdc8-f1ed36f566c5/Nosa_Double-Gate-Fold-Brochure-Vol3.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Three-panel brochure with images of modern bathroom interiors featuring bathtubs, sinks, and bathroom fixtures, with the center panel labeled 'NÓSA' and website nosa.co.uk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/12b4ec8c-84f3-413f-bf00-9ce77a1f4d1b/n%C3%B4sa-faro-thermostatic-shower-with-handheld-shower-p120288-245324_image.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Close-up of a modern, shiny, stainless steel shower valve with two hoses attached to it mounted on a light gray wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c2a45be7-a4c8-466a-8357-dbd8f671899e/1705506797-61316900.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Modern freestanding white bathtub with black fixtures, a side table with bottles and reed diffuser, and slippers on the floor against a beige wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5199e3e9-b53e-4574-85d1-2bcc89a21cbe/1705570393-28836100.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Close-up of a modern, gold-colored bathroom faucet next to a white sink. The background includes a beige wall and part of a wooden cabinet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8dd439ea-5909-49dc-8378-ab566d56b912/Nosa_Mailer_Box_Mockup_1.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Brown cardboard box with Nosa logo and website printed on it, placed on a plain surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a1ab7076-c9f1-432e-9b1d-0286bf333cdc/Nosa_book-mockup_02.png</image:loc>
      <image:title>Nosa</image:title>
      <image:caption>Cover of Nôsa magazine with a minimalist bathroom vanity, mirror, and towel on a beige wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/certe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Certe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Certe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Certe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Certe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Certe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fd0bb857-1a0a-45ce-81c0-bdf7ea520709/desert.png</image:loc>
      <image:title>Certe</image:title>
      <image:caption>Camels walking across sand dunes in a desert with a hazy sky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/61b6a99f-0da4-4d7e-957e-ab278d922d79/Certe_Social.png</image:loc>
      <image:title>Certe</image:title>
      <image:caption>Screenshots of an Instagram profile and a post for a luxury travel brand called Certé, featuring scenic beach and ocean images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ab2d09c3-8c02-4857-a780-ad8a7e354dd3/undefined-high.gif</image:loc>
      <image:title>Certe</image:title>
      <image:caption>The word 'CERTÉ' displayed in white on a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e59ca151-6a81-4c25-9d59-2b5b1b246bcb/Layer+1103_2.png</image:loc>
      <image:title>Certe</image:title>
      <image:caption>A top-down view of a white yacht anchored in clear turquoise water.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0c29b68e-7cf6-46c6-b8b5-fb8b72b7913b/il-san-pietro-terrace-at-night-1547116420.png</image:loc>
      <image:title>Certe</image:title>
      <image:caption>Outdoor seating area overlooking a calm lake during dusk, with ornate wall decorations, a large potted plant, and illuminated lanterns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/noushella</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Noushella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Noushella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Noushella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Noushella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Noushella</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ccd8eb95-6b33-4486-aa72-c118c161c556/NoushellaBrandbookMockup_02.png</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>The image displays the logo of Noushella, with the brand name in large black letters and the website URL "noushella.com" underneath, set against a beige background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0201be5e-e39a-4778-a5c9-cdf7beb70492/StrategyMockUp_01.png</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>A printed flyer or brochure about a clothing brand called 'Noushella' emphasizing positive mental health and quality garments, with keywords such as natural, stylish, uncomplicated, clean, positive, and authentic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e78c84c-ea99-4b40-a98b-d77ee98be9d2/Noushella_Leaflet_2xA5_Mockup_2.png</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>Fashion magazine cover featuring a woman in a black coat with a gold belt buckle, sitting on rocks near the sea, with the name "NIOUSHEILA" in white text at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/318183ff-645c-4081-87ba-dd1d313b2124/++.gif</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>Black monogram logo with intertwined initials inside a dotted circle on a light background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1563f623-6cc6-4c8a-96bb-a61183be4a75/Noushella_Social.png</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>Collage of fashion marketing images for Noushella featuring models posing outdoors on rocky and grassy landscapes, wearing white and cream-colored stylish clothing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1d2dc2ab-2376-4097-bc79-91578a9bec7a/NoushellaBrandbookMockup_03.png</image:loc>
      <image:title>Noushella</image:title>
      <image:caption>Flowchart titled 'NOUSHELA' with a central message 'Fashion has a responsibility to promote positive mental health'. Surrounding the title are black circles with white text, connected by arrows, outlining steps: 'CELEBRITIES TALKING OPENLY', 'NOUSH'S 7 WOMEN BLOG', 'ROUGH PATCH - IT'S OK TO TALK', 'DESIGNING FOR POSITIVITY', 'WITH FASHION IN MIND', 'EVENTS (On the theme of mental health awareness)', and 'CELEBRITIES TALKING OPENLY' again, forming a circular diagram.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/ibc-brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>IBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>IBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>IBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>IBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/07ccba43-d729-4a67-8ccc-8c6617fbed84/Cornhill01.png</image:loc>
      <image:title>IBC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/531beeec-5127-46da-b21a-c7184077ebea/IBC_01+copy.png</image:loc>
      <image:title>IBC</image:title>
      <image:caption>Black business cards and a black notebook with the logo and text '1bc' arranged on a grey background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0f420311-98bb-4d70-bc4c-c4da5c09c3ce/A4-Paper-PSD-MockUp_IBC.png</image:loc>
      <image:title>IBC</image:title>
      <image:caption>A white letter on a gray background, addressed to a Mr. Ena, with a logo in green on the top left corner and green text on the left side, containing a professional report or enclosure report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b306b62d-0f80-4bf1-aac1-606942e742cb/IBC_Logo.png</image:loc>
      <image:title>IBC</image:title>
      <image:caption>Black and white icon featuring a fish, moon, anchor, and a looped rope, enclosed within a circle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b89b4d42-ff89-4f77-9020-c1f6b0377870/IBC_02.png</image:loc>
      <image:title>IBC</image:title>
      <image:caption>Three sheets of letterhead paper with a beige background and green text, featuring the logo 'ibc' in the top left corner, placed on a gray surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/cdc7359a-f069-4e58-a06a-4f8a209322dd/IBC_Embossed+Paper+Logo+MockUp.png</image:loc>
      <image:title>IBC</image:title>
      <image:caption>Close-up of an embossed Superman logo on a textured, gray surface.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/24-cornhill-luxury-property-brand-identity-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>24 Cornhill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>24 Cornhill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>24 Cornhill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>24 Cornhill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>24 Cornhill</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/43ea4be7-ea1a-44ed-b12b-6fb8f4b39ffc/Untitled-1.png</image:loc>
      <image:title>24 Cornhill</image:title>
      <image:caption>Close-up of a brown menu cover with the words 'TWEINY FOURSQUARL' embossed on it in copper-colored text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a2de5962-6ec3-4de8-b4f9-cbef6e5be81d/Cornhill_Spread.png</image:loc>
      <image:title>24 Cornhill</image:title>
      <image:caption>Open magazine displaying pages about Cornhill, with a photograph of black stones on the left page and descriptive text on the right page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d32c1eb5-7434-4afb-8ea3-f9e0c5784c73/24Cornhill_Iphone_Mockup_3.png</image:loc>
      <image:title>24 Cornhill</image:title>
      <image:caption>An iPhone with the screen displaying the text 'Twenty Four Cornhill' in white font against a black and gold background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/792a9357-8244-452f-8cdd-6f8b6d0a65a4/Cornhill_Spread02.png</image:loc>
      <image:title>24 Cornhill</image:title>
      <image:caption>Open book showing two pages; the left page features an indoor modern museum lobby with white walls, a black wall, and a window, while the right page shows an upward view of a historic building with detailed stone architecture and a clear blue sky.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/bloomsbury-luxury-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Bloomsbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5ac25c03-8f9e-4dd3-a5f7-798c4ac5bb50/LondonBranding_Blooms_16.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
      <image:caption>A dark blue hanging tag with white text that reads "BLOOMSBURY LONDON" and a white patterned backing, attached by a string</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4b5d529-494d-4258-8126-95384ec9ec1d/Blooms_04.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
      <image:caption>Logo for Bloomsbury London with stylized text and a minimalistic design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ea55fdb-b2ba-4296-b6cd-1aae0489b5b8/LondonBranding_Blooms_17.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
      <image:caption>Dark blue shopping bag with white text reading BLOOMSERY LONDON on black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2178dbd1-3635-4b09-be18-524b9f7ad53a/LondonBranding_Blooms_18.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
      <image:caption>Logo with a stylized black 'B' above the text 'By Bloomsbury London' on a light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ea2f0310-8892-4142-ada9-453ab65e9029/Blooms_03.jpg</image:loc>
      <image:title>Bloomsbury</image:title>
      <image:caption>Branding set for Bloomsbury London including letterhead, business cards, and envelope on dark gray background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/savannah-miller-luxury-bridal-marketing-brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Savannah Miller</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Savannah Miller</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Savannah Miller</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Savannah Miller</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Savannah Miller</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5844e861-2b5a-4718-a01d-3e897c1b2df0/SavannahMiller_5x4+%E2%80%93+20.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Kirsty Hume rides a vintage motorcycle through the desert landscape of Los Angeles, wearing a flowing white Savannah Miller dress – part of a campaign shoot blending modern bohemian elegance with cinematic Americana.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5e271529-ec09-4e94-bb13-b03866807633/SavannahMiller_SM_Phone.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Mobile view of the Savannah Miller bridal website designed by SUM – showcasing the homepage with brand positioning and star-detail gown, optimised for luxury fashion and bridalwear audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f79619f0-df76-48bd-b20e-ce45600d4f3e/SavannahMiller_Shot_07_166.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Black and white editorial shot of a model in a backless silk Savannah Miller gown, captured in a raw, textured interior in New York City – evoking timeless elegance with a contemporary edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/63bb8e34-1b85-4361-949d-939aaa152739/01_SM_monogram_wb_slow_1.gif</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Animated monogram logo for Savannah Miller designed by SUM – an elegant intertwining of S and M letterforms, crafted to convey luxury, femininity and heritage for the bridal and fashion brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f4ff33c8-77b3-45eb-95c4-0ca6611a8228/SavannahMiller_5x4+%E2%80%93+22.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Kirsty Hume in a Savannah Miller lace bridal gown styled with leather boots, walking through the Californian desert – a modern bridal campaign fusing romance with raw edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/afff6db1-4d2e-4842-b69e-3ca05f70a99e/SavannahMiller_Ad-Shot_05_022_1.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Kirsty Hume in a Savannah Miller bridal campaign, photographed in Los Angeles. Styled in a flowing lace gown with natural hair and minimal makeup, the image captures a modern bohemian aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5628a99c-391b-40a7-a076-d9bb3fa9f54c/SavannahMiller_Shot_08_229.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Savannah Miller bridal campaign photographed in New York – featuring a contemporary gown with soft tulle detailing, styled with statement heels in a raw industrial interior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7fe856ee-9b7c-468a-af29-6b43511e6f4b/SavannahMiller_Savannah+foil+logo+mockup+copy.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Embossed Savannah Miller monogram logo on textured white card – a refined brand mark designed by SUM, blending classic elegance with a contemporary twist. Part of the full visual identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/339c439f-598c-48b8-827e-dbf523f60785/SavannahMiller_Shot_03_208.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Savannah Miller bridal campaign shot on the streets of New York – featuring a sequinned gown with an asymmetric hemline, styled with heels for a modern city bride aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9deb62e9-792f-4a42-aedd-6e471d0b4697/SavannahMiller_Ad-Shot_06_205_1.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Kirsty Hume walking through a rugged California landscape in a Savannah Miller bridal gown – ethereal, modern romance captured outdoors as part of a campaign by SUM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b88ecd41-ba2b-4c31-a442-fcafbd1c6f53/SavannahMiller_SM_Ribbon.png</image:loc>
      <image:title>Savannah Miller</image:title>
      <image:caption>Branded satin ribbon featuring the Savannah Miller logotype and monogram – refined packaging detail designed by SUM for a luxury bridalwear experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/aspinal-luxury-marketing-and-advertising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Aspinal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Aspinal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Aspinal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Aspinal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Aspinal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4fa7bf04-d4ab-4b36-837d-c4a344820a08/Aspinal.jpg</image:loc>
      <image:title>Aspinal</image:title>
      <image:caption>Interior of Aspinal of London flagship store. Part of the SUM case study on luxury branding, featuring brand identity and in-store visual storytelling for premium leather goods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/50af1cef-e40a-4f1f-8194-8c0ce00134a6/Aspinall-_s8_1290.png</image:loc>
      <image:title>Aspinal</image:title>
      <image:caption>Campaign image for Aspinal of London featuring luxury handbag styling and art direction by SUM. Elegant, high-end visual showcasing refined accessories in a premium interior setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/15e5e916-00b3-4ab7-a94c-7dd9af84f939/Aspinal01.jpg</image:loc>
      <image:title>Aspinal</image:title>
      <image:caption>Outdoor billboard advertisement for Aspinal of London designed by SUM. Part of a luxury branding and marketing campaign showcasing high-end handbags in urban environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bbfcbc63-3a05-4d23-bbd6-b39ced0308ae/Shot+2-Aspinal_Xmas_010916_514+copy.png</image:loc>
      <image:title>Aspinal</image:title>
      <image:caption>Luxury men’s cufflink and jewellery box by Aspinal of London, shot by SUM. Featuring a rich blue velvet interior and elegant black leather case, styled on a parquet floor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/65afc381-7bd9-41bf-a2f7-fdce0760412a/Shot+13-Aspinal_Xmas_010916_621+copy.png</image:loc>
      <image:title>Aspinal</image:title>
      <image:caption>Product photography for Aspinal of London, showcasing premium leather hip flasks and barware. Styled and art directed by SUM for a refined luxury appeal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/fabricofsociety-digital-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7e77ab3-6e79-4c78-9bbc-270127c28f66/Mwaz_03.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdb2f0a8-d60f-4194-9b3c-11ea09f537cf/1850_IMGN_BP220831_FOS_01_133_SO.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>Fashion model in black coat with side slit, standing with hand on hip against a gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5a93502c-2648-4fc1-87fc-0bcb8c55d2f2/FoS_Sum_Editorial_2203233696_01.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>Red handbag with white fur lining on a purple surface under purple lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/414c5f87-17bf-4932-9c5d-4270b76b16bc/FoS_Sum_Editorial_2203233640_01.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>A pink athletic sneaker with a shiny metallic emblem on the tongue, resting on a blue surface with shadows cast around it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6b28ec29-4911-4fd6-bfb5-2027b65651a4/FoS_Editorial_01+-+%289x16%29+-+30+-+wireout-high.gif</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>Silhouette of a vacuum cleaner with a rounded top and handle, cast against a plain background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e5b15d4a-79d1-4f96-9d13-eb0cd9ebf2d8/Sequence+01Instagram+2-high.gif</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>A young girl standing against a red background, wearing a beige plaid jacket, blue jeans with black straps around the knees, and holding a black clutch purse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f638decb-9a30-4be5-b35b-da6557514033/L1001098.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>A pink shopping bag with gold, silver, and pink jewelry hanging from the handles, including chains and necklaces with lettered pendants spelling 'LOVE' and 'PEARL'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/eddd715f-e1b8-45f6-bfc6-3c01908a15ee/1850_IMGN_BP220831_FOS_04_022_SO.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>A woman with short black hair wearing a taupe hooded dress with gathered fabric details, standing with one hand on her hip, against a blurred background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/60e7d384-a127-4578-97a3-4a527a014c5d/1850_IMGN_BP220831_FOS_02_029_SO.jpg</image:loc>
      <image:title>Fabric Of Society Digital Marketing</image:title>
      <image:caption>A young woman with shoulder-length black hair wearing a purple cropped shirt and matching high-waisted shorts, holding a pastel yellow purse with a chain strap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/britishfashioncouncil</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>British Fashion Council</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>British Fashion Council</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>British Fashion Council</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>British Fashion Council</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>British Fashion Council</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/998a1066-6c6a-416c-a96b-965227345d31/BFC_02-1.jpg</image:loc>
      <image:title>British Fashion Council</image:title>
      <image:caption>Premium event branding for the British Fashion Awards, designed by SUM, featuring gold foil typography and logos for Swarovski, British Fashion Council, and Veuve Clicquot on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4521a997-f90e-43d9-a33e-27f13b8d50ae/BFC_04+copy.jpg</image:loc>
      <image:title>British Fashion Council</image:title>
      <image:caption>Event menu and programme layout for the British Fashion Awards, designed by SUM. A minimal, refined print design showcasing sponsor logos and a clean typographic structure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0f00cd3d-453e-4754-b1f0-149178794660/BFC.jpg</image:loc>
      <image:title>British Fashion Council</image:title>
      <image:caption>British Fashion Awards Gala invitation cover featuring silver foil typography, designed by SUM. Premium print detail reflects the luxury and elegance of the event.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/claudia-schiffer-cashmere</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Claudia Schiffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b023af73-898a-440d-b14d-d51deab98ee4/D230410-7-036_d16a792a-461d-4d96-b942-36a605c75966_1920x%402x+Large.png</image:loc>
      <image:title>Claudia Schiffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e12dcc19-e302-43b0-bbcd-8d6bf3035adc/Allsaints.jpeg</image:loc>
      <image:title>Claudia Schiffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>Claudia Schiffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/733b7f21-183a-4185-93a5-75c8d5025870/CSBillboard.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Claudia Schiffer Cashmere billboard campaign designed by SUM. Elegant fashion outdoor advertising combining minimalist branding with timeless portraiture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c9eb4a1c-6d27-40eb-86ab-dfbda4d9a700/CS03.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Luxury fashion campaign featuring Claudia Schiffer wrapped in cable-knit cashmere, photographed by Camilla Åkrans. Part of SUM’s creative direction for the Claudia Schiffer Cashmere brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/752d10fb-17f5-4eab-8c4e-1f70ca66f7ca/CS01.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Claudia Schiffer Cashmere brand campaign visual, photographed by Camilla Åkrans and designed by SUM. A bold, atmospheric black and white fashion image that blends nature with luxury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/04910dff-756e-4efb-b2c0-2679a29c7f39/CS_02.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Large-scale fashion billboard featuring Claudia Schiffer, photographed by Alasdair McLellan for the Claudia Schiffer Cashmere brand. Creative direction and visual identity by SUM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8cffd8f8-926e-493d-b099-05a27528e934/CS05.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Claudia Schiffer Cashmere campaign image featuring a soft-focus portrait by Camilla Åkrans. Designed by SUM, this moody and intimate shot captures the effortless elegance of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/09d94e11-5a2d-4cc6-96e7-4cdbbc330403/CSBook.jpg</image:loc>
      <image:title>Claudia Schiffer</image:title>
      <image:caption>Claudia Schiffer Cashmere campaign catalogue designed by SUM. Features campaign photography by Camilla Åkrans, showcasing luxury knitwear in a refined editorial layout.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/bandida</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>Bandida</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Bandida</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Bandida</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Bandida</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Bandida</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a53b0659-2c4c-487b-ae76-771a996ff980/nobu.png</image:loc>
      <image:title>Bandida</image:title>
      <image:caption>A bottle of Banfi Blanco Mezcal and a bowl of spicy soup garnished with chili pepper, green onion, and herbs on a wooden table in a dimly lit restaurant or bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/07e7dab0-bfe5-4c1e-a4a4-18428ad22148/Bandida-21.png</image:loc>
      <image:title>Bandida</image:title>
      <image:caption>Close-up of a rusty tap with water flowing, in front of a large, dark, old-fashioned metal oven or boiler, with a person wearing a face mask in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Bandida</image:title>
      <image:caption>A woman walking through an agave field during daytime, wearing a wide-brimmed hat, white shirt, and black pants, holding a rolled-up paper or blueprint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6e9d7f96-6a71-468a-9744-d4b5a6d5e62c/323.png</image:loc>
      <image:title>Bandida</image:title>
      <image:caption>Bar with bottles of alcohol, glassware, and bar tools, featuring a large straw hat, two decorative bottles, and a patterned wallpaper background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/181028a7-a5fb-4f8b-b3f8-ae1d7aecb599/WhatsApp_Image_2024-06-24_at_10.01.08_AM.png</image:loc>
      <image:title>Bandida</image:title>
      <image:caption>Table set for dining outdoors with two decorative salt and pepper shakers, one white and one dark blue. The table has plates of food, small bowls of condiments, empty wine glasses, and a metal tray of oysters, with a snowy mountain background and people in the distance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f7889496-ef5b-4e56-8302-c032a58e4bb8/Bandida-18.png</image:loc>
      <image:title>Bandida</image:title>
      <image:caption>Person wearing a face mask and beige hat kneeling near an open fire inside traditional kiln with large clay pots on top and brick walls in a rustic workshop.</image:caption>
    </image:image>
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  <url>
    <loc>https://sumdesign.co.uk/haddon</loc>
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    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Haddon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Haddon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Haddon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Haddon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Haddon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Elegant double sink vanity unit in a soft ivory finish, featuring a marble countertop, polished nickel taps, and open cabinet doors revealing neatly organised shelves with towels, toiletries, and spa essentials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6d8a4108-6388-4d4d-a926-0416a7526469/Traditional+Vanity+Units+Cobham_800_Front_view_+%282%29.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Wall-mounted curved vanity in white with marble countertop, flanked by twin ribbed glass sconces and set against fluted grey tiles – a clean, contemporary expression of British bathroom design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f1ca4b86-3665-47c0-b450-5247882cbb62/RadiatorsBella1219mm_polished_nikel__sideview_TV_1.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Polished nickel towel radiator in a refined interior setting with herringbone marble flooring, panelled walls, and a soft boucle armchair – a timeless bathroom or dressing room feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4ad0887c-f5bb-4836-80ef-a2a64126d761/Haddon_CT_Marble_Basins_Circo_Arabescato_DV_2+.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Minimalist floating vanity with a round marble vessel basin and matte black wall-mounted tap, set against vertical ribbed tiles and framed by a slimline mirror.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e1a5ca37-25fc-4a7e-9516-9f7920c123c7/Exposed+2-way+shower+set+WR21+%28polished+nickel%29+front+view2_01.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Heritage-inspired exposed thermostatic shower in polished nickel with rainfall head and handheld attachment, mounted on herringbone marble tile – classic design with modern performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b8d8ba22-0426-4bcd-aadd-102988ef3b55/Sequence+01Instagram_1+%282%29-high.gif</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Animated green and white monogram motif for Haddon, forming a repeating geometric pattern used across packaging, digital, and print brand assets to reinforce luxury identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d481ec2a-01c3-4e7c-94fc-4cbcf0106076/Sequence+01Instagram-high.gif</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Haddon brand monogram in a circular lockup format, featuring a refined serif logo and domain text over a running water background – evoking English heritage and timeless luxury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e474146c-a5d0-43cf-9d5b-48ea7db02e2c/Mirrors+Bea+%28matte+white%29_600_1.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Elegant bathroom mirror with integrated shelf, flanked by fluted glass wall lights in polished nickel – a refined lighting setup for luxury interiors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d6db1d29-f9e1-4a3f-9733-32daeac67482/Traditional+Vanity+Units+Cobham_1600_Open+drawers.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Luxury double basin vanity unit with curved marble top and open cabinet doors, showcasing refined craftsmanship and integrated storage solutions for high-end bathroom interiors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7412b37d-4d2e-4002-aaca-5010fedacd1d/Haddon_Mailer_Box_1.jpeg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Eco-friendly kraft mailer box featuring the Haddon wordmark in British racing green and monogram seal, designed for luxury e-commerce packaging with a focus on provenance and sustainability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/67cc4d5c-9e78-4f34-8990-8dc32bb69545/Soap+Dispenser+Holder+%28polished+nickel%29_Side+view_.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Wall-mounted luxury soap dispenser in polished nickel with white ceramic body – a refined detail for premium bathroom interiors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c2d9d35-0ba9-42d7-a769-b74338992ee1/kensington-deck-mounted-3-hole-basin-mixer-tap-p120343-246110_zoom+%281%29.jpeg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Branded Haddon basin mixer with geometric crosshead taps in polished nickel, set on a honed marble surface – combining heritage design cues with premium British engineering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6fce9076-27d1-4ea5-9307-834f1cc50907/Traditional+Vanity+Units+Wentworth_1400_Close+up+%28knobs%29_1.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Close-up of a luxury shaker-style vanity unit in soft taupe, featuring polished nickel hardware and marble countertop – ideal for premium bathroom interiors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a65edc34-6245-4b15-806d-8bd22bf824ab/Sequence+01Instagram_1-high.gif</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Animated monogram logo for Haddon, featuring interlocking serif letterforms on a British racing green background – designed for brand reveals, social teasers, and high-impact digital moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9e7880a4-685a-49bd-845d-6949e7dfa010/Haddon_Marble_Basins_Arden_300_Pietra_Grey_DV_3.jpg</image:loc>
      <image:title>Haddon</image:title>
      <image:caption>Sculptural dark marble basin with bold veining, paired with brushed gold wall-mounted tapware and a minimalist mirror – a refined contrast of natural materials and modern finishes.</image:caption>
    </image:image>
  </url>
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    <loc>https://sumdesign.co.uk/work</loc>
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    <lastmod>2026-02-06</lastmod>
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  <url>
    <loc>https://sumdesign.co.uk/luxury-brand-strategy</loc>
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    <lastmod>2026-02-13</lastmod>
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      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Naming and brand architecture for Nôsa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Brand Strategy</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e68dd29f-bc88-45ac-8d3b-752526550ccb/Annabel%27s_Branding_03.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/71bc9d9e-59eb-4685-a325-ee3362c2377a/Fraem.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689956550965-S56T5NEAZ5E84RU3UBPK/LuxuryAgency_VB_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8d25aa8d-381f-4f36-8f78-fb17f5f7dd5f/Allsaints.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/sitemap</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/cookie-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/liliana-guerreiro-brand-strategy-and-brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ad5bcb76-746d-4fe2-838c-8fd2759e34ca/02_FOS_4X3_20SEC_V1_LR-high.gif.jpeg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/3608b7e6-fbfe-4664-b58d-94751690ae8a/Koraru_Campaign_01.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a109addb-7f68-4e5c-bf16-faeda92ddc88/LaPerla_04.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4febaaf5-55d2-42c4-99ff-53063d4c7176/AME_02.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f408c5b9-df7e-4d4a-97cd-03322b52443b/Otiumberg_03.png</image:loc>
      <image:title>Liliana Guerreiro</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ffe9825-6eee-4691-9b1a-32cfe011c5f2/LillianaGuerreiro_Billboard_08.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Black and white campaign poster for Liliana Guerreiro, featuring a model in profile wearing filigree earrings. Part of the luxury jewellery brand repositioning by SUM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9ccd608d-1eae-4d23-8801-9c787b965c7e/LilianaGuerrreiro_Ad_02+copy.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Monochrome portrait campaign image for Liliana Guerreiro featuring a model by the sea wearing minimalist jewellery. Includes the brand’s motif and URL, reinforcing the luxury positioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/aa3af715-6fa8-4812-9d7d-889e68d72185/LillianaGuerreiro_Billboard_05.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Long-view shot of Liliana Guerreiro’s campaign poster displayed in a modern corridor setting. The image reinforces brand presence and emotional storytelling through atmospheric placement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ea23e54f-9d74-4a77-a6cd-f9d99fca9683/LillianaGuerreiro_Logo.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Monochrome logo for Liliana Guerreiro, showcasing the refined custom logotype created by SUM as part of the brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9fa8e7a8-f101-4172-ab17-3ff9dfde3304/LilianaGuerrreiro_Ad_03.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Detail-focused black and white campaign image showing Liliana Guerreiro jewellery worn on the beach. Highlights include rings, earrings and a filigree cuff, blending natural texture with refined design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/5103a86d-558b-42ea-b016-7657a9c7cdb3/LG_Web-01.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Mobile eCommerce design for Liliana Guerreiro’s jewellery collection. Features product pages, collection overviews and editorial content showcasing the brand’s digital identity and shopping experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/97ea6706-cd3f-412b-be23-f60eb021dd40/LillianaGuerreiro_Billboard_10.jpg</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Lifestyle campaign visual for Liliana Guerreiro featuring a model on the beach wearing minimalist jewellery. Designed to support the brand’s luxury positioning through emotional storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b70b403-812a-4ca4-952c-5cd5c4deaecb/Liliana_Guerreiro0253_01.png</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Softly lit portrait of a model wearing gold earrings and rings from Liliana Guerreiro’s collection, photographed by the sea. Captures the intimacy and elegance of the brand’s contemporary craft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e33d2295-a84a-4592-bb77-a5f5229cdab7/teste0250_01.png</image:loc>
      <image:title>Liliana Guerreiro</image:title>
      <image:caption>Close-up portrait featuring a large filigree earring from Liliana Guerreiro’s collection. The image captures the delicate craftsmanship and sculptural elegance central to the brand’s identity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/fraem</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Fraem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Fraem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Fraem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Fraem</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bb5a0759-728f-4520-a9f1-606241d9f1ca/Plaza+stone.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Bespoke vertical blinds installed behind a freestanding bathtub in a vaulted attic bathroom, with natural light creating subtle shadow patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c0fbde3-ec69-4d01-9641-5aef81558861/Logo+2.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>FRAEM logotype in refined black serif typography, set against a clean white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4b1ae085-5870-48d8-a62e-9d309e129829/Fraem_iPhone_01.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Mockup of the FRAEM mobile website on a smartphone, showing the homepage with editorial-style layout and soft-toned blinds imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/dc058c85-cb4a-485a-b425-4a4f935dd46d/Artboard+%E2%80%93+1.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Branded FRAEM brochure cover featuring a serene interior with floor-to-ceiling blinds, soft natural light, and a sculptural side table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/ac4cee9f-841f-4db2-8cb9-2dea3b95aa6d/Tri+shade+1.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Close-up of white motorised blinds with soft light filtering through, styled with stacked books on a modern windowsill.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/63fb02a0-e560-4ff3-b6fe-9f3b34413655/Fraem-Mockup-Book.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Branded presentation books for FRAEM, arranged in a geometric layout with gold-toned covers and minimalist white logotype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6c36e938-91e7-49f0-967d-0de3c3102d65/Scandi+Teal.png</image:loc>
      <image:title>Fraem</image:title>
      <image:caption>Floor-to-ceiling blinds partially closed in a bright, modern dining space, with green wall accents and indoor-outdoor continuity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/boutique-branding-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Naming and brand architecture for Nôsa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Boutique Branding Agency</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e68dd29f-bc88-45ac-8d3b-752526550ccb/Annabel%27s_Branding_03.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/aa263197-2080-4c1d-bfbe-d3de4837bc6f/Aashni.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-digital-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Nôsa logo – luxury fragrance and fashion identity developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Digital Branding – Digital Systems for Luxury Brands</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/aashni-co</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Aashni + Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a7f8191b-403b-4f38-bbec-5cc788eb2402/Aashni_Spread01+copy.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Editorial campaign photography for Aashni + Co, showcasing contemporary bridalwear from leading Indian designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/04104f5c-7f0f-4125-9f5f-7380498d80b5/Aashni_04.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Primary wordmark for Aashni + Co — part of a refined visual identity system designed to reflect modern boutique luxury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/31fdc541-4cc9-497c-b4c4-d37f1c5725d5/Aashni_Mac.png</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Luxury ecommerce platform design for Aashni + Co, combining curated product storytelling with a refined digital interface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/af93e541-262d-401b-b848-14163c4af6d0/Aashni_iPhone-Mockup_01.png</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Mobile ecommerce interface design for Aashni + Co, showcasing a curated product feed and content-rich user journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b970582-eeca-458f-b67b-a50b5a42686a/Aashni_03+%281%29.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Brand collateral and printed packaging, designed to reflect the boutique tone and understated luxury of Aashni + Co.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2dbff1ce-d4ec-4302-988c-d86e3fc40562/Aashni_Cover01.5+copy.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Editorial imagery highlighting couture and bridalwear from Aashni + Co’s designer curation, used across brand and campaign content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/edbc0632-b5e7-4233-a768-36bb9c62bec7/Aashni_01.5.jpg</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>Boutique store front signage for Aashni + Co’s London flagship — a minimal application of the brand identity designed to reflect luxury and discretion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/94f2a680-cb15-475d-a1eb-6c9ff164d0ea/Aashni-high_01.gif</image:loc>
      <image:title>Aashni + Co</image:title>
      <image:caption>A woman wearing a black and red patterned jacket and a black skirt, with part of her hand visible.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/echo-new-york</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Echo New York</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>Echo New York</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Echo New York</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/949e70a1-61fd-48b0-9755-11a33ded2a88/RidgeClubVisuals_01.jpg</image:loc>
      <image:title>Echo New York</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9beb5e6f-45ca-47f5-a3fa-c15b4f86e7bd/Web+1920+%E2%80%93+9.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>New Echo website homepage – a digital-first brand expression with elevated tone, editorial styling and modern clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/229c70d8-857e-4ec2-8b30-30756af7294c/Artboard+%E2%80%93+5.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Detail shot highlighting Echo’s signature use of colour, texture and print – part of the brand’s repositioning around quality, artistry and emotional connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7193d227-69cd-4253-8be7-9f0c08c8f9a6/Web+1920+%E2%80%93+6.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Campaign photography bringing Echo’s modern accessories to life – shot on location to express urban femininity and effortless confidence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/295b9c9f-0d7c-4b5a-83f5-e33753fc093d/Artboard+%E2%80%93+2.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Editorial portrait used in digital campaign rollout – reflecting the confident, expressive tone introduced in Echo’s new brand direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c91b681e-6282-49cb-816a-d8dba9953b82/Web+1920+%E2%80%93+5.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Street-level campaign imagery reflecting Echo’s urban energy and bold individuality – styled to connect with a modern, culturally aware audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/9d539b88-68b2-42dc-bc24-0ca40a6bd425/Artboard+%E2%80%93+6.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Product-focused asset from the brand toolkit – designed to showcase craftsmanship and support the digital brand experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/afb3c1db-cdc3-4784-9754-1ca92e36b4c5/echo_path+offset02.4-high.gif</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Refined visual identity system – including updated logo, typography and colour palette designed to reflect the brand’s New York heritage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e86b45b8-a566-48ed-8182-d0e4ad94e66b/Web+1920+%E2%80%93+8.png</image:loc>
      <image:title>Echo New York</image:title>
      <image:caption>Art-direction concept for Echo’s product storytelling – designed to highlight material detail and human connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a114549d-dcaf-4568-a68e-3da280201c7b/Web+1920+%E2%80%93+1.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-hospitality-branding-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Hospitality &amp; Hotel Branding Agency</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1c8e8d9f-a4fb-42be-ba24-e09cbccc7ddb/Luxury+Branding+Agency+for+Annabel%E2%80%99s+Packaging</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/100d47e3-adfe-42a2-9456-e33f5b01ec0e/Boujis+Hospitality+Branding</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-jewellery-branding-agency</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Jewellery &amp; Watch Branding Agency</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6a2aa42f-1893-4b39-b1d8-e812ab13a38d/LilianaGuerrreiro_Ad_04.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d5103ba6-19b0-4f95-879d-b1aaedbcda34/Luxury+Digital+Marketing+for+Otiumberg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/middle-east-luxury-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Naming and brand architecture for Nôsa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Branding &amp; Strategy Agency for the Middle East</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-branding-agency-london</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d79028a5-dfbb-42c9-b6a4-49df84cd24fe/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Branding Agency London</image:title>
      <image:caption>Paul Smith Logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/e68dd29f-bc88-45ac-8d3b-752526550ccb/Annabel%27s_Branding_03.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4ee28ccc-151a-49bc-ab7c-d78a6ac73103/Aspinall_276.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-naming-and-rebranding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1a91cbe4-5302-4e3a-8689-01ad4a425b68/Allsaints.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>AllSaints Logo: The AllSaints logo, representing the contemporary fashion brand known for its edgy, urban-inspired clothing and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b5a9b765-3529-4b46-99a1-7794f8264752/_Reebok.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Reebok Logo: The Reebok logo, representing the international brand known for its athletic footwear, apparel, and equipment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/4e125534-394c-4274-a2f0-b2f62cd0ad6d/Casio.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Casio Logo: The Casio logo, representing the multinational electronics company known for its watches, calculators, and musical instruments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b21f7a10-08fc-4622-84f9-5de5ca30b0da/Porsche.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a3ad1cb3-7679-461e-bab6-340b26d3d617/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Paul Smith Logo: The logo of Paul Smith, representing the British designer’s brand known for its eclectic and colorful approach to fashion and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0e8f2459-0835-4d96-988e-510acf14a4d7/MaxMara.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Max Mara logo – luxury fashion branding work by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bdfb533d-42bb-4311-b4f9-b39a56417821/La+Perla.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>La Perla Logo: La Perla’s logo, reflecting the renowned Italian luxury lingerie and lifestyle brand known for its exquisite craftsmanship and elegant designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Victoria Beckham Logo: The logo of Victoria Beckham, representing the high-end fashion brand created by the acclaimed designer and former Spice Girl, offering sophisticated and contemporary fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2b6ff355-a139-4fe0-a9d9-51535cdb50b9/Max%26Co.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Max&amp;Co. logo – fashion branding and campaign development by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/53bef566-cf69-4145-92ff-3ca625f6e95d/Boujis.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/798c20dc-239c-4f5d-9350-0a57fd57cb4e/Savannah+Miller.jpg</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Savannah Miller Logo: The logo for Savannah Miller, representing the fashion brand known for its bohemian-inspired designs and commitment to sustainable fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a4ca498a-385f-49d0-9bac-5be8300900fc/Nosa.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Naming and brand architecture for Nôsa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c27acf03-3ca3-48cf-beb1-0f9e12f2f3dc/Aspinal.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Aspinal of London Logo: Aspinal of London’s logo, emblematic of the British luxury leather goods brand known for its fine craftsmanship and timeless designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Naming &amp; Rebranding</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689956550965-S56T5NEAZ5E84RU3UBPK/LuxuryAgency_VB_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/03cc38c7-5216-477d-9851-ff9b902474c3/Asset+42.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/banham-luxury-lead-generation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/244059db-0633-48b3-a3a4-284e57e37790/Poggenpohl_SocialMedia_Collection2021_SplendorOfElements_47.jpg</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0cffa8eb-da19-4990-b711-e2f044d8ce48/n%C3%B4sa-chesterfield-freestanding-stone-bath-1800mm-p120228-246170_image+2.jpg</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/329ee46c-0d56-4f50-b93c-69ab4544c8f0/Boujis.jpg</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/f9c6eb37-c8c4-4e1e-9f89-3ca4472b9b30/mc_1351x736_door.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Static campaign visual developed by SUM for Banham Security, reinforcing the line ‘Security that’s as individual as you are’ through elegant, design-led execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/8bb935cb-92c8-4e40-b109-af22f794da2a/1000x1225_alarm.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Luxury security campaign visual for Banham, showcasing advanced alarm systems through a refined, design-led approach by SUM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1f25721b-e925-40c4-b2d4-605ce01173a7/1000x1225_door.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Creative campaign visual for Banham Security focused on high-security doors, designed by SUM to convey craftsmanship, reliability, and British heritage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6f413886-c576-4555-95d2-1172dea9bc37/Banham_Iphone_Mockup_3.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Social post from Banham’s luxury lead generation campaign, designed by SUM to extend visibility across Meta and Google with refined, brand-led creative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/c5265ae0-50a1-4841-a831-63f07bf5d513/Banham-Landscape-Flyer-Mockup.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Direct mail piece created by SUM for Banham Security, distributed via The Private Postman to affluent London neighbourhoods as part of a luxury lead generation campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/fc386183-1639-42ca-9dc9-ab0c816e8ec6/1000x1225_lock.png</image:loc>
      <image:title>Banham – Luxury Lead Generation Campaign</image:title>
      <image:caption>Luxury branding campaign for Banham Security highlighting precision-engineered locks — part of a lead generation initiative by SUM, a London luxury branding agency.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/sync</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2c382f5c-6ae6-4e38-831f-b859f7feb709/Victoria_Beckham.jpeg</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/2ff92112-cf7c-4880-9607-17d8dc38837c/Annabel%27s_Branding_03.jpg</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/14a6dd9d-d09b-41b7-8069-4b9dcd6cd2e3/Jimmy_Choo.jpeg</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/bea4a7b1-eea9-4e12-8dd6-1675bd1ad7b5/Traditional+Vanity+Units+Cobham+_1600_Side_view.jpg</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/0b60cff9-78f0-4904-99ca-d9db154bb32a/AdobeStock_589190995.jpeg</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/64ca6e4d-8250-4d2a-8b52-f0242e801982/MR1693JM_01_DOBBIE_ARCHIE_192_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC brand campaign still featuring a Whippet, created by SUM to express refinement, lightness, and the brand’s functional-luxury positioning within modern pet nutrition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6ff3e10b-886e-4647-8b83-e137e978b909/ghost-dog-pets-sync_range_medium.png-all-documents.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>Packaging suite for SYNC, designed by SUM to express a refined, functional approach to modern pet nutrition through clarity, restraint, and precision-led visual identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/41dbcb74-79a6-4f8b-aa91-ae0a6e59f715/MR1693JM_01_DOBBIE_ARCHIE_001_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC brand visual expressing symmetry between human and animal through sculptural composition, reinforcing SUM’s concept of synchrony in modern pet-nutrition branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/7c707bf9-8ad8-4c21-b809-8912de053551/MR1693JM_03_HARRY_GENEVIEVE_425_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC campaign visual featuring a Red Setter and model, designed by SUM to balance performance and warmth through elegant, editorial-style art direction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/95ba239d-83b9-4409-80ce-67c722ebec0d/Sync_01_drawon+copy-high.gif</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>Animated GIF of the SYNC logotype, created by SUM to convey synchrony between form and function within the brand’s strategy-led visual system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/6f7adabd-1840-492c-a3b1-7eda777d4486/SYNC_Comp.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC campaign image featuring the brand’s logotype, photographed by SUM to capture elegance, poise, and the synchrony central to the SYNC identity system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/57ac679a-81b3-4cd7-8ce3-5bc86bd7af05/MR1693JM_02_DELICE_VIOLET_315_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC brand imagery featuring an Afghan Hound, photographed to capture grace and sophistication, reflecting SUM’s strategy-led approach to premium pet-nutrition branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d41908b4-d629-46cc-92d1-0fb28e256d46/SYNC_Phone.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>Social campaign post for SYNC, designed by SUM to extend the brand’s minimalist visual language across digital platforms and reinforce its luxury positioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a6fde6ed-bfd2-444e-a324-ab95f5117168/MR1693JM_03_HARRY_GENEVIEVE_132_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>Editorial campaign still for SYNC, created by SUM to highlight the harmony between human and animal as a metaphor for balance, intelligence, and refined nutrition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/28308aa9-656a-41d7-97bd-5bec69bc8e43/MR1693JM_4_ELFIE_MOCHIE_406_V1.png</image:loc>
      <image:title>SYNC – Smart Nutrition, Beautifully Engineered</image:title>
      <image:caption>SYNC campaign still featuring a cat and owner in tonal alignment, symbolising comfort, clarity, and SUM’s elevated, design-led approach to luxury pet-nutrition branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/b8cdb014-6bad-4b34-a32a-2e432c2e8769/sync-campaign-still-owner-pet-balance-sum-luxury-branding.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-branding-agency-usa</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a0b37198-6062-48f8-af39-cf3a59d29f5b/Jimmy+Choo.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/333f33db-9dfd-4809-a81b-74beca637970/Annabels.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d0670d85-8b48-4ca0-ac5f-680ef7a6084b/British+Fashion+Council.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>British Fashion Council Logo: The British Fashion Council logo, representing the organization dedicated to promoting excellence and growth in British fashion on a global stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/90ac48f8-e487-4249-a7fc-582c0622320f/Victoria+Beckham.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Victoria Beckham Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/525f28b3-6a2c-4832-9081-279069466ba3/Banham.png</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d79028a5-dfbb-42c9-b6a4-49df84cd24fe/Paul+Smith.jpg</image:loc>
      <image:title>Luxury Branding Agency USA</image:title>
      <image:caption>Paul Smith Logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/1689956550965-S56T5NEAZ5E84RU3UBPK/LuxuryAgency_VB_06.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/69e2695c-dbf7-46e9-9a9b-346c36dbaf3a/Sum_Logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/quiet-intelligence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-09</lastmod>
  </url>
  <url>
    <loc>https://sumdesign.co.uk/luxury-as-behaviour</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-01</lastmod>
  </url>
  <url>
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    <lastmod>2026-02-15</lastmod>
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      <image:title>Zeynep Cecen</image:title>
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      <image:title>Zeynep Cecen</image:title>
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      <image:title>Zeynep Cecen</image:title>
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      <image:title>Zeynep Cecen</image:title>
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      <image:title>Zeynep Cecen</image:title>
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      <image:title>Zeynep Cecen</image:title>
      <image:caption>The name Zeynep Cecen written in black text on a light gray background.</image:caption>
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      <image:title>Zeynep Cecen</image:title>
      <image:caption>A pink book titled "Zeynep Cecen" with a matching pink cover next to a brown spine with the same name, placed on a gray background.</image:caption>
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      <image:title>Zeynep Cecen</image:title>
      <image:caption>A black, stylized monogram of the letters 'LC' against a light gray background.</image:caption>
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      <image:title>Zeynep Cecen</image:title>
      <image:caption>A dining room with a large wooden table, eight wooden chairs, and a black dog lying under the table. The room has light-colored walls, a large framed map of Europe on the wall, and a chandelier hanging from the ceiling. To the right, there is a side table with a vase of white flowers, a lamp, and decorative items. A mirror and curtain are also visible in the background.</image:caption>
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      <image:caption>Smartphone displaying a webpage with a staircase and a plant in an elegant interior.</image:caption>
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      <image:title>Zeynep Cecen</image:title>
      <image:caption>Open magazine featuring interior design photos of a bathroom and staircase with a stained glass window.</image:caption>
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    <loc>https://sumdesign.co.uk/why-most-brands-look-luxury-are-not</loc>
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    <lastmod>2026-02-09</lastmod>
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  <url>
    <loc>https://sumdesign.co.uk/what-luxury-branding-really-costs</loc>
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    <lastmod>2026-02-09</lastmod>
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    <loc>https://sumdesign.co.uk/luxury-property-branding-agency</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:title>Luxury Property Branding</image:title>
      <image:caption>Jimmy Choo Logo: The Jimmy Choo logo, emblematic of the global luxury brand famous for its high-end shoes, handbags, and accessories.</image:caption>
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    <image:image>
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      <image:title>Luxury Property Branding</image:title>
      <image:caption>Banham logo – full rebrand and content creation by SUM Design for the British security brand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d334f692-bce3-415a-972a-dd4364f3b80b/Poggenpohl.jpg</image:loc>
      <image:title>Luxury Property Branding</image:title>
      <image:caption>Poggenpohl Logo: The logo of Poggenpohl, a leader in luxury kitchen design, known for its innovative and high-quality kitchen solutions.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Luxury Property Branding</image:title>
      <image:caption>Annabel’s Logo: The logo of Annabel’s, symbolizing the exclusive private members’ club in London known for its opulent interiors and prestigious membership.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Luxury Property Branding</image:title>
      <image:caption>Porsche Logo: The Porsche logo, signifying the luxury automobile manufacturer renowned for its high-performance sports cars and engineering excellence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/a458798e-1214-4e20-87c4-d8dfca4a30a5/Intercontinental.jpg</image:loc>
      <image:title>Luxury Property Branding</image:title>
      <image:caption>InterContinental Hotels &amp; Resorts Logo: The logo of InterContinental Hotels &amp; Resorts, symbolizing the luxury hotel chain known for providing premium hospitality experiences worldwide.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Luxury Property Branding</image:title>
      <image:caption>Boujis Logo: The logo of Boujis, a luxury nightclub that epitomizes elegance and exclusivity, frequented by celebrities and high-profile clientele.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/d3e6124c-4b80-4ea7-80e2-15026856fcf8/Burberry.png</image:loc>
      <image:title>Luxury Property Branding</image:title>
      <image:caption>Burberry logo – creative collaboration and branding assets developed by SUM Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64a969ade2bb472a60398fbb/07ccba43-d729-4a67-8ccc-8c6617fbed84/Cornhill01.png</image:loc>
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